Q&A

How do I add negative keywords on the campaign level? Short Answer: When adding negative keywords at the campaign level, these typically represent specific cities or locations that you want to exclude. For example, if your business is located in Orlando but you want to avoid showing ads to people searching for Boca Raton, you […]

How do I add negative keywords to a specific ad group? The short answer is that adding negative keywords to a specific ad group helps ensure your ads only show for relevant searches. For example, if you have separate ad groups for different services, like kitchen remodeling and bathroom remodeling, you add negative keywords to

Where do I put each negative keyword? Short Answer: Negative keywords should be placed at different levels within your Google Ads structure depending on their relevance. Account-level negative keywords apply across the entire account, ad group-level keywords should be related to specific services you offer, and campaign-level negative keywords often include location-based terms that are

What Is the Challenge with Google Ads Budgeting? The challenge with Google Ads budgeting is that the charges can be inconsistent—sometimes Google charges a lot, and at other times, the charges are minimal. This unpredictability means advertisers need to pay close attention and manage their budgets carefully. Full Explanation Managing a budget for Google Ads

What Should I Do Before Publishing My Ads? Before publishing your ads, it is important to have someone review your draft to ensure everything is accurate and optimized for better performance. Full Explanation Publishing ads without a proper review can lead to mistakes or missed opportunities for optimization. Having another person check your draft helps

Can I Do a Campaign for Whatever the Season Is and Then Remove It to Move to a Different Campaign? Short Answer: Yes, you can create a campaign based on the season and remove it when the season ends. However, it is not recommended to repeatedly turn the campaign on and off every day. Full

Should you duplicate a successful ad group to other cities? Short Answer: You should only duplicate an ad group to other cities once you’ve maxed out the potential of the ad group in its current city. Full Explanation Duplicating a successful ad group to additional cities may seem like a smart way to expand your

Why try to offer multiple services when it would be easier to run and manage one service? Short Answer: While focusing on one service can make managing a business simpler, it is not necessarily the best approach for every company. Growing bigger by offering multiple services is a valid and often beneficial strategy, but this

What Improvements Can I Make to My Marketing Strategy? The short answer is to go back to the basics and focus on perfecting one niche where you are already making good money. Enhance your approach by adding videos and implementing all previously discussed tactics thoroughly. Once perfected, duplicate this strategy and expand your efforts from

What Should I Do If I Want to Focus on a Different Service in a Different City? Short Answer: If you want to target a different service, such as air ducts, in another city, the best approach is to duplicate your successful ad group and modify it to reflect the new service and location. Before