Q&A

How Can a Local Service Business Like a Plumbing Company Use Video Content to Help Their Customers?

How Can a Local Service Business Like a Plumbing Company Use Video Content to Help Their Customers? The short answer is that a local service business can create helpful videos that address common customer issues, such as how to fix a plumbing problem, and share these videos with customers. This approach saves time for the […]

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How Has the Importance of Website Loading Speed and Mobile Friendliness Changed Over Time?

How has the importance of website loading speed and mobile friendliness changed over time? Short Answer: Five to ten years ago, website loading speed was not a significant factor in search rankings and slow loading times were common and generally tolerated. However, with the shift toward mobile browsing, both website loading speed and mobile friendliness

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Can We Use the Same Keyword, Like ‘Hey Alexa, Show Me…’, in Our Campaign?

Can We Use the Same Keyword, Like ‘Hey Alexa, Show Me…’, in Our Campaign? Short Answer: Using the exact same keyword repeatedly, such as ‘Hey Alexa, show me…’, is not as effective today because AI algorithms are more complex than simple exact match keyword tactics. Instead, focusing on creating extensive and relevant content around a

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How Do Google, Apple, and Other Companies Determine Who to Call for Voice Search Requests?

How do you think Google, Apple, or other companies will determine who to call when a user makes a voice search request? Short Answer: Companies like Google and Apple use algorithms that focus on expertise, trustworthiness, and professionalism when deciding who to call for voice search requests. These qualities are often demonstrated through the amount

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