Q&A

What Should You Consider When Choosing Keywords for Your Ad Campaign? The short answer is that when selecting keywords for your ad campaign, you need to focus on both the monthly search volume and the intent behind each keyword. You want to choose keywords that many people are searching for while ensuring these keywords are […]

What are ‘top of page rate’ and ‘top of page bid’? The terms ‘top of page rate’ and ‘top of page bid’ refer to the costs associated with having your advertisement displayed at the top of a search results page. Essentially, these metrics inform advertisers how much they need to bid to achieve prominent ad

What does ‘three months change’ and ‘YOY’ mean in the context of keyword analysis? Short Answer: In keyword analysis, ‘three months change’ indicates how keyword performance has shifted over the past three months, while ‘YOY’ or ‘year over year’ shows the change in keyword performance compared to the same period in the previous year. Full

What Are Some Examples of Ad Groups for a Roofing Company? Ad groups for a roofing company typically include focused themes like ‘roofing companies near me’, ‘roof repair’, and ‘roofing contractors’. These groups help organize ads for effective targeting and relevance in search results. Full Explanation For a roofing company, creating ad groups involves grouping

How do you conduct keyword research? The short answer to conducting keyword research is to use a keyword planner tool, specifically by navigating to tools and settings, selecting the keyword planner on the left, clicking on discover new keywords, and then tailoring the search to your specific service. Sorting the results by average monthly searches

What is the first step in setting up a campaign? The first step in setting up a campaign is conducting keyword research. This is essential because it helps you understand what people are actually searching for, allowing you to organize your ad groups effectively, decide which services to separate, and identify the right keywords to

What counts as a lead in the service industry? The short answer is that in the service industry, a lead typically refers to when a potential customer either calls the business directly or fills out a contact form on the company’s website. Full Explanation Leads in the service industry are identified through direct customer outreach

What Should the Landing Page Reflect? The landing page should clearly reflect the keyword that triggered the ad as well as the city where the service is provided. Including both the city and the specific service on the landing page helps increase the call to action and counts as a conversion. Full Explanation When creating

How should the ads in a Google Ads campaign be structured? Short Answer: Ads in a Google Ads campaign should clearly mention both the service being offered and the city location. This approach ensures that potential customers searching for a specific service in their city recognize that your ad meets both criteria, increasing the likelihood

What Are the Components Under an Ad Group in a Google Ads Campaign? Short Answer: Underneath an ad group in a Google Ads campaign, you will find two main components: the keywords, which trigger your ads, and the ads themselves, which direct users to a landing page. Full Explanation An ad group within a Google