Q&A

What Should I Do with the Recommendations in a Search Campaign?

What Should I Do with the Recommendations in a Search Campaign? Short Answer: You should remove all the recommendations in your search campaign, including the bid recommendations. These suggestions are often applied automatically and may cause unwanted changes to your campaign. Full Explanation When managing a search campaign, recommendations frequently appear to help optimize performance. […]

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Why Should the Display Network Be Turned Off in a Search Campaign?

Why should the display network be turned off in a search campaign? Short Answer: The display network should be turned off because it can apply settings automatically even when you opt out, potentially causing unwanted changes in your campaign. Full Explanation When managing a search campaign, control over how your ads are displayed is crucial

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What Is the Benefit of Increasing My Ad Spend if It’s Bringing in Leads?

What is the benefit of increasing my ad spend if it’s bringing in leads? If your current ad spend is successfully generating leads at a profitable rate, increasing your ad spend can bring even more leads and grow your results further. Full Explanation When your advertising budget is bringing in leads efficiently, it means that

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What is the Strategy for Budget Allocation in Marketing Campaigns?

What is the Strategy for Budget Allocation in Marketing Campaigns? The strategy for budget allocation in marketing campaigns involves directing more budget towards campaigns that are performing effectively by generating leads at a lower cost. Conversely, campaigns that consistently incur higher costs without comparable results should have their budgets decreased to optimize overall marketing spend.

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