Q&A

What is the purpose of the negative keyword list? The purpose of the negative keyword list is to filter out irrelevant keywords so you avoid getting clicks that don’t relate to your business, ensuring you attract only the most relevant traffic. Full Explanation A negative keyword list serves a critical role in search engine marketing […]

How Can We Focus on Specific Keywords? The short answer is that you focus on specific keywords by daily monitoring the search terms and ensuring that irrelevant terms are added to your negative keyword list. This approach helps refine your keyword targeting and enhances your overall SEO strategy. Full Explanation Focusing on specific keywords requires

What happens if I use broad match for max clicks? Short Answer: Using broad match for max clicks often leads to poor results because it generates many clicks from keywords that do not convert into leads, due to the variance in terms triggered. Full Explanation When you select broad match as a keyword targeting method

How can I optimize my YouTube video for better visibility? To improve the visibility of your YouTube video, it’s essential to include your main keyword in both the title and the description. Additionally, creating a public playlist with a relevant name, adding appropriate tags, and including details such as the recording date and video location

What Should I Do With My Video Content for Better SEO? To improve SEO with your video content, upload your video to YouTube and then embed it on your own website. Be sure to use your main keyword in the video title and description, and include a link to your website within the description for

How important is it to have the keyword you’re competing for on your website? If you’re competing for a keyword, it is essential to ensure that the keyword appears on your website. This includes placing the keyword in your content, descriptions, and any other relevant text areas. The presence of your target keyword on your

What is the role of the landing page in the campaign structure? The landing page plays a crucial role in maintaining consistency by directly reflecting the content of the ad. It should exactly align with what the ad communicates to ensure the campaign remains relevant and personalized for the target audience. Full Explanation The landing

How Should the Campaign Structure Be Organized? The campaign structure should be organized by city at the campaign level. Beneath each city campaign, organize by services offered, such as different types of repairs or installations. Under the service level, include two elements: the keywords related to the service and the ads that correspond to them.

What is the recommended radius for targeting in a Google Ads campaign? Short Answer: The recommended radius for targeting in a Google Ads campaign is around 25 miles. Targeting a much larger radius, such as 60 miles, is generally not advisable. Full Explanation When setting up location targeting in a Google Ads campaign, choosing the

Why shouldn’t you run multiple campaigns when starting out? Running multiple campaigns at the beginning can cause inefficient spending and waste money, especially if you are unfamiliar with managing a single campaign effectively. Full Explanation When you are just starting out, running multiple campaigns can quickly become overwhelming and challenging. If you have not yet