Q&A

What Should I Do If I’m Always Showing Up at the Top and Getting Impressions and Clicks? If you’re consistently appearing at the top of search results and receiving impressions and clicks, consider removing the maximum cost per click (CPC) bid limit. Allow the campaign to run for about a week in a large city […]

What does it mean to remove the set of maximum cost per click bid limit? Short Answer: Removing the set maximum cost per click (CPC) bid limit allows Google to charge you any amount per click up to your daily budget, instead of capping the bid at a specific maximum. This gives more flexibility, as

What does the alert ‘Maximum or minimum bid limits are being met’ mean? Short Answer: This alert indicates that your bids may not be fully optimized, often because multiple keywords or targeting methods are using the same bid strategy. To understand more, you should review the bid strategy report for comprehensive details. Full Explanation The

Why am I getting a message that my campaign is limited due to local services and bid limits? Short Answer: The local services alert is a common message experienced by many, especially in industries like garage door and locksmith services. Google confirms that this alert is normal, even after advanced verification. What truly matters is

Should I Target People Who Are Price Shopping in Google Ads? Short Answer: Whether or not to target people who are price shopping in Google Ads depends on your specific business goals and strategy. You might benefit from reaching these potential customers, but if you’re concerned about attracting only those seeking the lowest price, you

How Do I Decide Which Search Terms to Show Up for in Google Ads? Short Answer: The decision largely depends on your specific business and understanding the types of searches your potential customers are making. You want to focus on search terms that are relevant to what your business offers and that have the potential

How do I sort search terms by clicks in Google Ads? The short answer is that in Google Ads, you can sort search terms by clicks by first navigating to the Insights and Reports section. From there, go to Search Terms and locate the column labeled Clicks. Clicking this column allows you to sort the

Did you confirm on Callwell if you got any leads? Short Answer: I checked on Callwell and found that we had one first time caller. However, this particular lead came from Facebook, not from Google Ads. Full Explanation When monitoring leads through Callwell, it is important to verify the source of each lead to ensure

How Did You Manage the Negative Keywords in Your Google Ads Campaign? Short Answer: When managing negative keywords, company-related keywords were added as exact matches, while general ‘how to’ queries were added as broad match negative keywords. Full Explanation Managing negative keywords effectively is crucial for the success of any Google Ads campaign. In this

What results did you get from your Google Ads campaign? The short answer is that the campaign generated some clicks but no conversions. After reviewing the click data, I identified irrelevant search terms where my ads were showing. To address this, I added these unwanted terms to my negative keyword list. Full Explanation During the