Q&A

What Should I Focus on to Improve My Website’s Ranking? The short answer is that you should focus on creating high quality content to improve your website’s ranking. Google uses over a thousand different signals to determine how to rank a specific page, so it involves multiple factors beyond just one or two actions. Full […]

Why did my website’s pages disappear from Google search results? Short Answer: Your website’s pages may have disappeared from Google search results because Google’s algorithms did not find your content to be the best fit for the searches being made. When Google evaluates your content and determines it’s not the most relevant or valuable for

What was the main issue with the Google Ads campaign discussed in the transcript? Short Answer: The main issue with the Google Ads campaign was that it targeted too broad an audience, which resulted in many low quality clicks. Full Explanation The primary problem in the Google Ads campaign was related to how the audience

What should be the target position in the auction inside a Google Ads campaign? Short Answer: In a Google Ads campaign auction, your goal should be to achieve the number one position. This top spot captures around 80% of the available traffic, making it significantly more valuable than lower positions where traffic is much more

What is the importance of setting up conversion tracking with CallRail in a Google Ads campaign? Short Answer: Setting up conversion tracking with CallRail in a Google Ads campaign is essential for accurately tracking and verifying the leads generated from your campaign. It ensures that every lead you receive is tracked correctly, helping you understand

What is the Purpose of the Site Link in the Ad Structure? The site link in an ad structure serves to enhance your advertisement by allowing you to include extra details such as a title, description, and final URL. This feature can be implemented at three levels: the account, campaign, or ad group level, providing

How do you create a structure snippet for a website ad that includes before and after pictures? Short Answer: Structured snippets are not created directly within the structured snippet option but are managed through your ads and assets settings. You start by accessing your ad groups in your advertising platform, then navigate to the ads

Did that answer your question, Eduardo? Short Answer: No, your website doesn’t need to take up the entire screen. You can use small cubicles to display key information. This works well because people recognize your business as legitimate—a local company with real testimonials, building trust in your local brand. Full Explanation When designing your website,

What Types of Videos Are Recommended for a Landing Page? The short answer is that two types of videos are highly recommended for a landing page. The first is a trailer video that provides an overview of your business and can be tailored for each service you offer. The second type is video testimonials, which

Can the Content from Instagram Videos Be Used as a Landing Page for a Campaign? Short Answer: Yes, the video content you created can be used for a blog post and embedded into a landing page for your service. However, you should consider two different scenarios and approaches depending on whether you want organic ranking