Q&A

What Should I Do After Making Adjustments to My Campaign?

What Should I Do After Making Adjustments to My Campaign? After making adjustments to your campaign, the next important steps are to check the search terms and monitor if the impression count increases. Additionally, you should consider expanding the campaign area at the campaign level to optimize performance. Full Explanation Once you have implemented changes […]

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What Happens If I Expand the Radius and It Goes Outside of the Market I’m Trying to Target?

What happens if I expand the radius and it goes outside of the market that I’m trying to target? Short Answer: If expanding your radius causes your outreach to extend beyond your target market, you can focus on the county that the target city is located in. By tailoring your ads and landing pages to

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What Is the Maintenance Part of Managing My Ad Campaign?

What Is the Maintenance Part of Managing My Ad Campaign? The maintenance part of managing your ad campaign primarily focuses on regularly checking your keywords and search terms, as well as monitoring your position in search results to ensure you are maintaining a top-of-page rate. This involves utilizing auction insights to stay competitive. Full Explanation

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What Is Your View on Businesses Taking Over Competitors’ Maps?

What Is Your View on Businesses Taking Over Competitors’ Maps? Short Answer: I am strongly against businesses using tactics to take over or manipulate competitors’ maps because doing genuine, ethical work will allow you to rank organically and succeed on your own merits. Full Explanation Engaging in practices aimed at taking over or hijacking a

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