Can I Increase the Budget on Instagram?

Short Answer: Instagram does not allow you to directly increase the budget on an existing ad boost. To allocate more budget, you need to delete the current boost or ad and then create a new one with your desired higher budget.

Full Explanation

When managing advertisements on Instagram, one common question is whether it is possible to increase the budget on a currently running ad boost. Unfortunately, Instagram’s platform does not support directly raising the budget for an existing boost. Instead, if you want to spend more, you must remove the active boost entirely and then launch a new ad with the larger budget amount.

Step-by-Step Breakdown

Review Your Current Boost: Check the performance and budget of the ad you’ve currently boosted.
Delete the Existing Boost: Since you cannot increase the budget, remove the current ad boost from the Instagram platform.
Create a New Boost: Set up a new ad boost and specify the higher budget amount you want to spend.
Launch Your New Ad: Finalize and start running your newly budgeted ad to reach your intended audience.

Real Examples

For instance, if you initially boosted a post with a $10 budget but later decided you want to spend $20, you can’t simply increase the original boost budget. Instead, you would delete the $10 boost and create a new one with the $20 budget.

Common Mistakes

Attempting to increase the budget on an existing boost without realizing it is not permitted.
Not deleting the old boost before creating a new higher-budget boost, leading to confusion or overlapping ads.
Assuming Instagram automatically adjusts your ad budget based on performance, which it does not.

FAQs

Q: Can I pause my current boost and then increase the budget?
A: No, pausing does not allow budget increases. You must delete and create a new boost.

Q: Will deleting my boost affect the reach of my ad?
A: Deleting stops the current ad from running, so your ad’s current visibility will end until you run the new boost.

Q: Can I use this method for any type of Instagram ad?
A: This applies to boosted posts where Instagram does not allow direct budget changes.

Key Takeaways

Instagram does not support increasing budgets on existing ad boosts.
To spend more, delete the current boost and create a new one with the higher budget.
Careful management is required to avoid overlapping ads or confusion in budgeting.