Can I Add Multiple Ad Groups for Multiple Services?

Short Answer: Yes, you can add multiple ad groups for multiple services without needing to create separate campaigns unless you want to manage different budgets for each service. Keeping all services under one campaign is possible when your budget is unified across services.

Full Explanation

When managing advertising for multiple services, adding separate ad groups for each service is a straightforward way to organize your campaigns. Importantly, creating multiple campaigns is not mandatory unless you want to allocate distinct budgets to different services. This means you have the flexibility to either keep everything within a single campaign or split your efforts into multiple campaigns, depending on your budget strategy.

Step-by-Step Breakdown

Determine Your Budget Strategy: Decide if you want one combined budget that applies to all services or separate budgets for each service.
Add Multiple Ad Groups: Within a single campaign, create different ad groups for each service you offer to better organize your ads and target users accordingly.
Consider Separate Campaigns If Needed: If your goal is to limit spending on certain services—for example, spending $150-$200 per day on water heater services and $1,000 on HVAC services—create separate campaigns for each service to control budgets independently.
Maintain One Campaign When Unified: If you want a single daily budget covering all services and aren’t concerned about which service the ads bring in, keep everything under one campaign.

Real Examples

To illustrate, imagine you offer water heater and HVAC services in the same city. If you want to strictly control your spending for each service—say, a moderate budget for water heater services and a larger one for HVAC—creating separate campaigns for each service with their own budgets makes sense. Alternatively, if you want the total advertising budget to be pooled for all services without preference, then using just one campaign with multiple ad groups for each service is efficient.

Common Mistakes

Allocating Budgets Incorrectly: Creating multiple campaigns without a clear budget reason can complicate budgeting unnecessarily.
Ignoring the Need for Multiple Campaigns: If you want specific budget controls, failing to separate campaigns by service can lead to overspending on one service while neglecting another.
Overcomplicating Campaign Structure: Adding numerous campaigns when one campaign with multiple ad groups would suffice can dilute your advertising efforts.

FAQs

Do I need multiple campaigns for multiple services? Not necessarily. Multiple campaigns are only needed if you want to allocate different budgets for each service.

Can I control spending per service in one campaign? No, budget control per service requires separate campaigns because budgets are set at the campaign level.

Will having multiple ad groups affect my budget? Multiple ad groups share the same campaign budget, so your budget is distributed among them.

Key Takeaways

You can add multiple ad groups for multiple services within a single campaign.
Create separate campaigns only when you want to allocate different budgets for each service.
One campaign with multiple ad groups is ideal for a unified budget and flexible campaign management.
Think strategically about your budget and campaign structure to make the most of your advertising spend.