Can $500 a Month on Ads Actually Grow Your Business?

Growing a coaching or consulting business into the realm of seven, eight, or even nine figures requires a careful blend of strategy and effective advertising. But what if your budget is limited? In this blog post, we take a closer look at how to leverage a modest budget effectively, answering a thoughtful query from one of our audience members. Buckle up as we unravel some insider tips for maximizing your ad spend!

Understanding Ad Spend Models: CPC and CPM

To tackle the question about ad budgets, it’s essential to first understand the different models by which ads are charged: Cost Per Click (CPC) and Cost Per Mile (CPM). CPC is predominantly used for platforms like Google Ads, charging based on each click a user makes on your ad. On the other hand, CPM, used by platforms like Facebook, Instagram, and TikTok, charges based on the number of times your ad is seen, or its impressions.

How to Make a Low Budget Work

One question we get often is whether it’s possible to run successful ad campaigns with a low budget. The answer is: it depends. Several factors influence the success of an ad campaign including:

Creative Quality: The idea, execution, and engagement level of your ad will determine its success.
Time Frame: Effective ads require patience. Long-term campaigns can bear fruit long after the initial launch.
Ad Variations: Running multiple versions of your ad increases reach and optimizes outcomes.

Leveraging Content for Maximum Impact

Even if an ad doesn’t immediately convert, there are ways to leverage the content across other platforms to build credibility and engagement. For instance, transforming ad content into blog posts, YouTube videos, or newsletter content can enhance visibility and trust in your brand, turning initial non-conversion results into future potential leads.

Getting the Most Out of Your Ad Spend

The key to a successful ad strategy is to diversify and optimize your spending. Splitting your budget between targeting cold audiences and retargeting known audiences (i.e., those who’ve interacted with your brand previously) ensures wider reach and improved conversion chances. Using an 80/20 rule, where 80% of the budget is directed towards cold audiences and 20% towards retargeting, is a strong strategy.

Conclusion

In conclusion, structuring your ad campaign effectively is crucial when working with a limited budget. Ensure that you understand the platform’s charging model, provide engaging content, diversify your ad formats, and patiently optimize for long-term success. Have questions or need more insights into maximizing your ad potential? Feel free to leave a comment or check the link below to learn more about our services!

Step #1 - Watch How You Can Generate 2–10 Leads/Day With Your Service Business In 30 Days Or Less (Without Marketing Agencies)

If you have any further questions, check the FAQ section below or send me a message on Instagram at @vakninliorcom

How a Multi-7-Figure Locksmith Business Boosted Revenue by 35% in Just 4 Months with LSM

Meet Alex, a multi-7-figure locksmith business owner who increased his revenue by an impressive 35% in just four months. After years of frustration with unreliable marketing agencies and stagnant growth, Alex took control of his lead generation with Local Service Mastery (LSM).

This Business Owner Saw 30X Return With Google Ads

Niv has a locksmith company in Central California. When he joined Local Service Mastery, his website was tanking, his Google Ads were averaging a 2% conversion rate and he was tired of getting calls from different marketing companies who can’t guarantee results. The impact LSM had on his business is…. Well, you need to watch and see for yourself.

10X Return on Investment in The First 30 Days For This HVAC Business

Meet Christina, Director of Marketing at Dayco Systems, a multi-7-figure HVAC business in Georgia, as she reveals how they achieved a 10X return on investment within the first 30 days. In this exclusive interview, discover the strategies that propelled Dayco Systems’ rapid growth, insights on ROI optimization, and valuable marketing tips to elevate HVAC businesses!

Maxim Brough His Marketing Agency So They Can Learn How To Generate Leads

Some of our clients’ stories are wilder than others, and Maxim’s story is definitely a unique one. He worked with an agency that was getting him decent results, but after he saw what he was able to get with LSM, he bought the program for them to learn how to generate leads at the highest levels in the game!

This Landscaping Business Owner Now Generates Too Many Leads Thanks To LSM

On this episode of The Local Service Mastery podcast, I’m interviewing Siavosh Noruziaan, founder and CEO of Empire Deck & Interlock, an award-winning construction company from Ottawa, Canada, and a student of mine at our Local Service Mastery program, to share about his experience working with LSM and the impact it had on his business.

SEO for Locksmith (Raz Testimonial of the LSM program)

Raz has a successful locksmith business in Vancouver, CA.

Realizing he needed to master lead generation to grow his business beyond relying on contractors, he joined Local Service Mastery. Now, his Google Business Profile ranks at the top organically, his Google Ads boast a 29% conversion rate, and he envisions expanding his locksmith company to a $10M/year business.

Building a $100 Million Locksmith Business | Mike Medved Client Interview

In this video, I interviewed Mike Medved, one of my students. He shares his personal story, which is as remarkable, exciting, and empowering as his business. Mike is building a $100M locksmith business.

Garage Door Service Bustiness Owners Testimonial of The LSM Program

When Yam and Merav joined LSM, they were struggling to generate leads for their Garage Door Service business. Now they are not only equipped with the tools and understanding of how to generate leads and how the marketing game works, but have a much bigger vision for themselves and are working on building an 8-Figure Service company.

Client Interview: Elinor's Success Story - From Referrals to a 35% Conversion Rate Using Google Ads

In this video, I interviewed Elinor Miller, one of my graduate student, whos also a life coach and own locksmith company as she share his personal success story through the program, who’s as remarkable, exciting and empowering as her business.

Helping Denis Scale A Cleaning Business Into An 8-Figure Company

When Denis joined Local Service Mastery, he was still working with marketing agencies focused only on their fees. Now, he has an in-house marketing team, ranks at the top on Google, and believes the skills from LSM will help him grow his cleaning business to $100M.

FAQ Section

"How Much Should I Invest in Ads to Succeed with the Local Service Mastery Program?"

"How Do I Know if LSM is Relevant For My Business & Industry?"

“I’m Comparing Marketing Agencies and Would Like to Hear About Your Services. Should I Reach Out?”

“How Long Will It Take to Master Lead Generation?”

“Should I Join the Program Only After My Website Is Ready?”

“Is The LSM Program Still Relevant if My Website Isn’t on WordPress?”

“Do You Offer Exclusivity? We Want To Ensure We’re The Only Service Business In Our Industry In Our Area In Your Program.”

“Will These Marketing Strategies Work Forever? What Happens If the Platforms Get Updated?”

“I'm on a Long-Term Contract with a Marketing Agency—Is It Still Worth Reaching Out?”

Who is Lior Vaknin?

My name is Lior Vaknin, and I’ve been a business coach and marketer for over 15 years.

In the last few years, I’ve helped hundreds of local service business owners and contractors generate tens of millions in revenue by mastering lead generation and generating their own leads with our Local Service Mastery Program.

My mission is to empower business owners everywhere to become self-reliant, so they don’t have to rely on anyone else for their business success.