What Are Some Basic Things to Have on a Website?

The basics for a website include ensuring it is mobile-friendly, prominently featuring your services and city information in the header, having a clickable call to action button, and including a contact us form for visitors to reach you easily.

Full Explanation

When setting up a website, there are several fundamental elements that every site should include to enhance its functionality and user experience. First and foremost, the website needs to be mobile-friendly, which means it should display and operate smoothly on mobile devices such as smartphones and tablets. This ensures that all visitors, no matter what device they use, have a positive browsing experience.

Another essential element is to have your service and city pages available at the header. This means that visitors should be able to quickly find information about the services you offer along with the city or location you serve directly from the top navigation or header area of the website. This makes the site easier to navigate and helps visitors understand immediately what you provide and where.

A clickable call to action (CTA) button is also a must-have on a basic website. This button should encourage visitors to take the next step, such as contacting you, booking a service, or learning more about what you offer. Having it clickable means users can easily interact with it to move forward on your site.

Finally, including a contact us form on your website is very important. This form allows visitors to reach out directly with questions, inquiries, or requests for more information. Making it easy for users to get in touch helps build trust and can lead to more business opportunities.

Step-by-Step Breakdown

Make your website mobile-friendly: Design your site to work well on phones and tablets, ensuring text, images, and buttons adjust correctly to smaller screens.
Display service and city pages in the header: Place links or menu items for your key services and your location right at the top of your website so visitors can quickly find them.
Add a clickable call to action button: Include a clear and easy-to-click button prompting visitors to take action, such as “Contact Us” or “Get Started.”
Include a contact us form: Provide a form that visitors can fill out to send you messages directly from your website.

Real Examples

Imagine a local cleaning service website where the top header has buttons labeled “Home Cleaning” and “Cleaning Services in New York.” Right next to these, there’s a brightly colored button saying “Book Now,” inviting visitors to schedule a cleaning. At the bottom of the page or in a dedicated “Contact Us” section, there is a simple form allowing users to input their name, email, and message to reach the company directly.

Common Mistakes

Ignoring mobile optimization, which can lead to a frustrating experience for visitors using mobile devices.
Failing to place important service and location information in an easy-to-find spot like the header, making visitors search unnecessarily.
Having call to action buttons that are not clickable or are hard to find, reducing user interaction and conversions.
Not including a contact form, which may deter potential customers from reaching out easily.

FAQs

Why is a mobile-friendly website important?: A mobile-friendly website guarantees that visitors on phones and tablets can navigate and use your site effortlessly, improving user experience and engagement.
What should be included in the header?: The header should prominently feature your service pages and the city or location you serve so visitors can quickly understand what you offer and where.
What is the purpose of a call to action button?: A call to action button encourages visitors to take a specific step on your website, such as contacting you or making a purchase, making your site more effective.
Why have a contact us form?: A contact us form provides an easy way for visitors to get in touch with you directly, which can lead to new leads and customer relationships.

Key Takeaways

Ensure your website is mobile-friendly for all device users.
Place your service and city pages clearly in the header for easy navigation.
Use a clickable call to action button to invite visitor engagement.
Include a contact us form to facilitate direct communication with visitors.