How many calls do you get on average per day from all your Google My Business locations?

Short Answer: It is difficult to determine the exact number of calls generated solely from Google My Business locations. However, when combined with calls from organic search and pay-per-click (PPC) campaigns, the total average number of calls received per day is about 40.

Full Explanation

Measuring calls specifically from Google My Business (GMB) can be challenging because GMB listings are just one part of your overall online presence. Calls come from multiple channels, including organic search listings and paid advertising like PPC campaigns. Therefore, looking at calls from GMB locations in isolation may not provide a full picture. Instead, it’s more practical to consider the combined effect of GMB, organic search, and PPC to understand the total daily call volume.

Step-by-Step Breakdown

1. Review Google My Business Calls: Start by assessing call data linked directly to your GMB locations, if available.
2. Include Organic Search Calls: Consider incoming calls that result from your organic search rankings outside of GMB listings.
3. Factor in PPC Campaign Calls: Add calls generated through pay-per-click advertising campaigns.
4. Combine Data: Sum the call volumes from all these sources to get an average daily call count.
5. Analyze the Total: The combined total provides a more accurate estimate of daily calls, which in this case, is about 40 calls per day.

Real Examples

While exact call data from GMB alone may be hard to isolate, the aggregated approach helps to capture the full scope of customer interactions. For instance, an average of 40 calls per day indicates a reasonably healthy volume generated across all digital platforms combined, including GMB, organic search, and PPC.

Common Mistakes

• Relying solely on GMB call metrics without considering other traffic sources.
• Expecting to accurately pinpoint calls by channel without integrating data.
• Ignoring the cumulative effect of multiple marketing channels in driving calls.

FAQs

Can you track calls only from Google My Business?

Tracking calls exclusively from GMB can be difficult without specialized call tracking setups, so it’s best to look at combined data.

Why include PPC and organic calls in the total?

Because PPC and organic traffic are significant channels along with GMB that contribute to the overall call volume.

Key Takeaways

• Google My Business calls alone are hard to isolate, but total calls from all channels give a clearer picture.
• Combining GMB, organic search, and PPC call data results in an average of about 40 calls per day.
• A multi-channel view is essential for understanding how customers are reaching your business by phone.