What Should I Do If the Average Cost Per Click Is Higher Than What I’m Willing to Pay?

Short Answer: You need to decide whether it’s worth it for you to compete for that keyword. If it doesn’t make financial sense for your business, you might need to look for other keywords to target.

Full Explanation

If you come across a situation where the average cost per click (CPC) of a keyword exceeds your budget or what you are comfortably willing to pay, the primary consideration should be the financial viability. It is essential to evaluate if spending that amount on a particular keyword will provide a worthwhile return for your business. If not, pursuing that keyword may not be a sound investment.

Keywords with high CPC often imply strong competition and potentially high value, but that doesn’t always translate to profitability for every business. Assessing your specific business goals and the expected outcomes from targeting such keywords is crucial.

Step-by-Step Breakdown

1. Identify the average cost per click for the keyword you want to target.
2. Compare this CPC with your budget or the maximum amount you’re willing to spend.
3. Determine if the profit or conversion rates justify this expenditure.
4. If it makes financial sense, continue competing for this keyword.
5. If it does not, consider looking for alternative keywords that fit your budget better.

Real Examples

While this post does not provide specific examples, the principle is straightforward: if running a campaign targeting a high CPC keyword exceeds your financial limits, it may be more effective to shift focus and identify other keywords that offer better affordability without compromising your marketing goals.

Common Mistakes

• Ignoring the cost per click and bidding impulsively without considering the budget constraints.
• Assuming every high CPC keyword will guarantee success without analyzing if it fits the business model.
• Failing to explore alternative keywords and solely fixating on expensive, competitive terms.

FAQs

Q: What if I still want to target the high CPC keywords despite the cost?
A: You should carefully evaluate if this investment aligns with your business goals and if you can sustain the costs implied.

Q: How do I find other keywords to target?
A: Consider searching for keywords with lower CPC that align with your niche or are less competitive and more affordable.

Key Takeaways

• Assess whether competing for a high CPC keyword makes financial sense for your business.
• If the cost per click is above your willingness to pay, exploring other keywords is a practical strategy.
• Budget-conscious keyword targeting helps optimize your advertising investment.