What does the auto apply feature do in Google Ads?

The auto apply feature in Google Ads automatically implements certain recommended changes to your advertising campaigns or account settings. When enabled, it removes the need for manual approvals by directly applying recommendations that improve campaign performance, such as better bidding strategies.

Full Explanation

The auto apply feature is designed to streamline how Google Ads recommendations are handled. Instead of waiting for the advertiser to review and manually accept each suggestion, this feature takes action automatically once the recommended change aligns with your account’s opted-in settings. For instance, if you choose the option for your campaigns to ‘bid more efficiently with maximize conversions,’ and a new recommendation indicates that using maximize conversions will improve a specific campaign, the system will apply this adjustment on its own.

This automation helps advertisers save time and ensures that performance optimizations are deployed quickly without delays caused by manual intervention.

Step-by-Step Breakdown

You opt into the auto apply feature within your Google Ads account settings.
Specific options like ‘bid more efficiently with maximize conversions’ are enabled based on your preferences.
Google Ads continuously scans your campaigns for opportunities and recommendations.
When a recommendation matches your opted-in preferences, Google automatically applies the recommendation to the campaign or account.
You benefit from changes implemented promptly, improving campaign efficiency without manual oversight.

Real Examples

Imagine you manage multiple campaigns across various accounts and have enabled the auto apply feature with maximize conversions as your preferred bidding strategy. If Google Ads identifies that switching a campaign to maximize conversions bidding would yield better results, it will execute this change without requiring your action. This ensures campaigns are constantly optimized according to your specified goals.

Common Mistakes

Not opting into the right settings: If you don’t enable the relevant preferences like maximize conversions, the auto apply feature won’t perform expected optimizations.
Assuming all recommendations will be applied: Only those that align with your opted-in criteria will be auto applied, so some changes may still require manual review.
Overlooking performance monitoring: Even though changes are applied automatically, it’s important to monitor campaign results regularly to ensure objectives are met.

FAQs

Q: Can I control which recommendations get auto applied?
Yes, auto apply works based on the options you opt into, allowing you to specify which types of recommendations are automatically implemented.

Q: Is auto apply recommended for all advertisers?
If you manage numerous campaigns or accounts and want to save time, auto apply can be very helpful. However, understanding the changes being made is important for ongoing campaign health.

Q: Will I be notified about changes made through auto apply?
Google Ads typically informs you about applied recommendations, so you stay aware of optimizations done automatically.

Key Takeaways

The auto apply feature automatically executes certain automated recommendations in Google Ads, reducing the need for manual changes.
It functions when you opt into specific settings, such as bidding methods like maximize conversions.
This feature is especially useful for advertisers managing multiple campaigns or accounts.
Regular monitoring of campaign performance remains crucial despite automation.