Should I Dial Down My Ad Spend If My Return Isn’t There? Short Answer: If you are profitable overall, it is generally a good idea to let your ads continue running, even if the immediate or direct return isn’t obvious. The exposure from your ads can still contribute to your business success in ways that […]
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What is the Difference Between a Performance Max Campaign and a CPC Campaign? Short Answer: A Performance Max campaign differs from a CPC campaign in that it is not primarily focused on achieving a high conversion rate. Instead, it emphasizes providing Google with comprehensive information about your business and target audience, setting the stage for
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What is the Purpose of Performance Max? The primary purpose of Performance Max is to enable Google to collect data and gain insights about your target customer profile, also known as your target avatar. This process helps Google optimize your advertising efforts by understanding who your ideal audience is. Additionally, Performance Max allows your Google
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If I install or update this one, can it improve everything or do I still need to go with somebody from a fiber? Short Answer: Installing or updating can improve your situation somewhat, potentially boosting your results by five to ten points. However, to achieve professional-level improvements in the 70, 80, or 90 percent range,
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How can I improve the performance of my website? Short Answer: The key to improving your website’s performance is by increasing its speed. You can achieve this by using speed optimization services available on platforms like Fiverr or by implementing plugins that cache your site, lazy load images, or reduce the size of image files.
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What does it mean if my PHP is outdated? If your PHP is outdated, it means the language that runs your system is not up-to-date. To fix this, you should ask your hosting company to update PHP to the latest version. Full Explanation PHP is a programming language that powers the system running your website
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Why can’t I see the other campaigns in the transparency? Short Answer: You might not be seeing other campaigns in the transparency report because the ads or data for those campaigns may not be fully updated or available yet. For a definitive answer, it’s best to reach out directly to the Google support team once
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Is There a Way to Implement the Link in Each Individual Campaign and Just Do the Integration Automatically? Short Answer: The recommended approach is to implement the link manually in each campaign as shown, since this is considered the proper way to do it. If you discover new or different methods, sharing them in the
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Where Should I Add the Tracking for CallRail in My Google Ads Campaign? Short Answer: You should add the tracking for CallRail at the campaign level, not at the account level for better integration and tracking of individual campaign performance. Full Explanation When setting up your CallRail tracking in Google Ads, placing the tracking code
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What does it mean when the optimization rate of my campaign changes? Short Answer: The optimization rate in Google Ads is an estimate of how well your campaign is likely to perform. When this rate changes, it means the system has updated its performance estimate based on the most recent campaign data. An increase in
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