Lior Vaknin

What is the purpose of the ‘Easy Table of Contents’ plugin for WordPress? The ‘Easy Table of Contents’ plugin for WordPress is designed to create a navigable table of contents on your pages by linking all the headlines. This enhances user navigation and is favored by Google because it improves the overall user experience. Full […]

Should I Add ‘Deck Contractor’, ‘Deck Installer’, ‘Deck Company’ to My Keywords? Short Answer: Using the keyword ‘deck builder’ usually covers the terms ‘deck contractor’, ‘deck installer’, and ‘deck company’. However, if those specific phrases have a high search volume according to keyword planner tools, it may be worthwhile to include them in your keyword

What happens if I don’t focus on improving my page’s quality score? Short Answer: You can still have pages, keywords, landing pages, and ads performing well even without focusing on improving your quality score. However, the trade-off is that you may end up paying more per click. Full Explanation While quality score typically influences the

How can I modify my website to improve its relevancy for the keyword ‘deck builder’? The short answer is that you can improve your website’s relevancy for the keyword “deck builder” by editing your content to replace related terms like “company” and “installer” with the word “builder.” However, it is important to keep in mind

What is the confusion about ad groups, keywords, and landing page relevancy? The short answer is that there is confusion around how Google applies its logic to crawl and interpret the content on your landing page. If Google can relate terms such as ‘deck installer’, ‘deck contractor’, and ‘deck company’ to the keyword ‘deck builder’

How can I improve my landing page and website according to the Google rep’s feedback? The short answer is to optimize your landing page to enhance its quality and to add more relevant keywords throughout your website. These adjustments are key to aligning with the feedback from the Google representative and improving your overall site

What was the feedback from the Google rep about my landing page and website? The Google representative provided two critical points of feedback: your landing page is below average, and your website lacks enough relevant keywords. Full Explanation According to the feedback from the Google rep, the first concern is that your landing page performance

How do I increase the budget for a campaign in Google Ads? Short Answer: To increase the budget for a campaign in Google Ads, you should raise it by a reasonable amount. For instance, if your campaign is currently running on $10 a day, you might increase it to $20 a day. Full Explanation Increasing

How do I check the impressions of my Google My Business listing? Short Answer: You can check the impressions your Google My Business listing receives by looking in the ‘Location’ section of Google Ads. There, you will find data showing the total number of impressions for your listing. Full Explanation Impressions represent how many times

Would you recommend pausing other assets to focus on the GMB side? Short Answer: Yes, testing the impact of pausing other assets to focus on Google My Business (GMB) can be a smart approach. If you notice increased visibility or more phone calls coming from your GMB phone number, then it could be worthwhile to