Lior Vaknin

Why shouldn’t I use dynamic keyword insertion in my ad campaign? Short Answer: Dynamic keyword insertion isn’t always the best approach. It’s critical to focus on strategies that work best for your particular campaign and target audience instead of just following popular trends or generic advice. Full Explanation Dynamic keyword insertion might sound like an […]

Can I Run Ads on Long Keywords That Might Charge Me Less? Short answer: Yes, you can run ads on long keywords as they may cost less, but the challenge is that these keywords often have fewer searches. The ultimate goal is to attract potential customers and make your phone ring, so you need to

How Should I Use Keywords in My Ad Campaign? Short Answer: To optimize your ad campaign, review all your keywords carefully. Use highly relevant and specific exact match keywords such as “drain cleaning near me” and “drain cleaning services” while removing irrelevant keywords like “storm draining,” “cleaning,” and “drain specialist.” Additionally, ensure that irrelevant keywords

How Should I Handle Company Names in My Negative Keywords? Short Answer: If your company name is a single word, exclude it directly as a negative keyword. For company names that are phrases, like “Fisher Plumbing,” use phrase match to exclude them. This approach ensures your existing keywords for running ads remain unaffected. Full Explanation

What Should I Do With Negative Keywords in My Campaign? Short Answer: You should review your negative keywords regularly to ensure they use the correct match types. For example, broad match negatives like “how to” should instead be phrase match. Also, when excluding multi-word company names or phrases, always exclude them as phrase matches rather

Why is ‘Grease trap service’ listed under ‘drain cleaning’? Short Answer: The listing of ‘Grease trap service’ under ‘drain cleaning’ could be due to how keywords are arranged or it may be an error. If ‘Grease trap service’ is not related to ‘drain cleaning’, it should be either removed from that category or placed somewhere

What is the difference between ‘sewer repair’ and ‘sewer repair near me’? Short Answer: The term “sewer repair” refers to the general concept of fixing sewer systems, while “sewer repair near me” specifies a search for sewer repair services located close to the searcher’s local area. Full Explanation When someone searches for sewer repair, they

Should I Exclude the Keyword ‘Drain Specialists’ from My Campaign Ad Group? Short Answer: Yes, you should remove the keyword “drain specialists” from your campaign ad group. This is because people searching for “drain specialists” are typically looking for a specific company or brand by that name, rather than the general services you offer. Full

Why Should I Create a Specific Ad Group with a Specific Landing Page? Creating a specific ad group with a specific landing page is essential because it helps to increase the relevance of your ads and improve your conversion rate. Full Explanation When you create an ad group that is focused on a particular theme,

How do I give partner access on Google Ads? Short Answer: To give partner access on Google Ads, you need to provide your account ID to your partner. They will then use their MCC account to send you a request. To finalize, you accept the request in your admin area under access and security, specifically