Lior Vaknin

What Are the Benefits of Using Press Releases for My Business? Short Answer: Using press releases can boost your business’s authority and improve your SEO by gaining backlinks from high-quality, top-tier publications. These authoritative links play a significant role in helping your website rank better in search engine results. Full Explanation Press releases serve as […]

What can I do if I’m in a super competitive niche and need an edge to improve my Google My Business and SEO ranking? If you’re operating in a highly competitive niche and want to boost your Google My Business and SEO rankings, one effective strategy is to use press releases. Sending out engaging and

What if I still have a question after checking the document library? If you find that you still have questions even after reviewing the document library, the best next step is to reach out to LSM support through our Slack group. To help communicate your issue clearly, you can use a free application called Loom

What Should I Do If I Have a Question About One of the Classes? Short Answer: If you have a question about one of the classes, start by rewatching the lesson. If your question still isn’t answered, visit learn.locklocalservicemastery.com/document-library to find a collection of questions and answers from previous weekly group calls. You can search

I Don’t Have DV on My New WordPress, Only Elementor. Is This a Problem? Short Answer: No, it’s not a problem. Whether you use DV or Elementor, both tools have the same purpose: to make it easier for website owners who are not developers to manage and customize their websites. Many people, including myself, prefer

Why shouldn’t I use dynamic keyword insertion in my ad campaign? Short Answer: Dynamic keyword insertion isn’t always the best approach. It’s critical to focus on strategies that work best for your particular campaign and target audience instead of just following popular trends or generic advice. Full Explanation Dynamic keyword insertion might sound like an

Can I Run Ads on Long Keywords That Might Charge Me Less? Short answer: Yes, you can run ads on long keywords as they may cost less, but the challenge is that these keywords often have fewer searches. The ultimate goal is to attract potential customers and make your phone ring, so you need to

How Should I Use Keywords in My Ad Campaign? Short Answer: To optimize your ad campaign, review all your keywords carefully. Use highly relevant and specific exact match keywords such as “drain cleaning near me” and “drain cleaning services” while removing irrelevant keywords like “storm draining,” “cleaning,” and “drain specialist.” Additionally, ensure that irrelevant keywords

How Should I Handle Company Names in My Negative Keywords? Short Answer: If your company name is a single word, exclude it directly as a negative keyword. For company names that are phrases, like “Fisher Plumbing,” use phrase match to exclude them. This approach ensures your existing keywords for running ads remain unaffected. Full Explanation

What Should I Do With Negative Keywords in My Campaign? Short Answer: You should review your negative keywords regularly to ensure they use the correct match types. For example, broad match negatives like “how to” should instead be phrase match. Also, when excluding multi-word company names or phrases, always exclude them as phrase matches rather