Lior Vaknin

How can I test if using a competitor’s name as a keyword in my Google Ads is effective? Short Answer: To test the effectiveness of using a competitor’s name as a keyword in your Google Ads, create multiple variations of ads targeting that competitor’s name with creative text designed to redirect potential customers to your […]

Is it a good idea to use a competitor’s name as a keyword search term in my Google Ads? Short Answer: Using a competitor’s name as a keyword in your Google Ads can be worth testing if you believe it could legitimately generate leads for your business. However, it carries risks because users searching for

What Changes Should I Make to My Landing Page and Bidding? Short Answer: To improve your campaign performance, you should update your landing page, enable desktop targeting, and increase your cost per click (CPC) for bidding. Meanwhile, pause or forget about all other campaigns and concentrate solely on these adjustments. Full Explanation Optimizing your marketing

What happened when my conversion rate dropped? The short answer is that your ranking may have dropped during the time your conversion rate fell. Additionally, changing your bid causes your campaign to enter learning mode, which can impact its performance and lead to changes in conversion rates. Full Explanation A drop in conversion rate often

Why is my campaign performing worse than before? Short Answer: Your campaign’s performance might have declined because more people are entering your industry, which increases competition and may also lead to more fraudulent clicks. Full Explanation When your campaign starts to perform worse compared to previous results, it’s often related to changes in the market

What Can I Do to Improve My Campaign’s Performance? Short Answer: You can improve your campaign’s performance by diversifying your marketing strategy, focusing on building your brand, and reaching out to your audience through multiple avenues. One effective way to achieve this is by running Facebook ads. Full Explanation Improving the performance of your campaign

What should be the email on the press release? The email on the press release should be a general email address associated with your website. This is the same email that is displayed publicly on your website. Full Explanation When creating a press release, one important detail is the contact email you provide. It’s crucial

What information should be consistent across all platforms? Ensuring that your business information is consistent across all platforms means your company name, address including suite or part number, and phone number should exactly match what is listed on your Google Business Profile and website. This consistency helps build trust and makes it easier for customers

What Should Be Included in a Press Release for a Local Service Business? A press release for a local service business should be tailored to focus on a specific area or service you want to highlight. It needs to contain links to important digital assets such as your Google business profile, a map pointing to

How Can You Rank Your Google Business Profile? Short Answer: To rank your Google business profile effectively, you need to optimize your profile thoroughly, incorporate maps and videos, ensure your business’s name, address, and phone number appear consistently across various platforms, utilize an optimized press release, and apply Google stacking techniques. For an additional advantage,