Lior Vaknin

How to Test Using a Competitor’s Name as a Keyword in Your Google Ads

How can I test if using a competitor’s name as a keyword in my Google Ads is effective? Short Answer: To test the effectiveness of using a competitor’s name as a keyword in your Google Ads, create multiple variations of ads targeting that competitor’s name with creative text designed to redirect potential customers to your

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Is It a Good Idea to Use a Competitor’s Name as a Keyword Search Term in Google Ads?

Is it a good idea to use a competitor’s name as a keyword search term in my Google Ads? Short Answer: Using a competitor’s name as a keyword in your Google Ads can be worth testing if you believe it could legitimately generate leads for your business. However, it carries risks because users searching for

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What Changes Should I Make to My Landing Page and Bidding?

What Changes Should I Make to My Landing Page and Bidding? Short Answer: To improve your campaign performance, you should update your landing page, enable desktop targeting, and increase your cost per click (CPC) for bidding. Meanwhile, pause or forget about all other campaigns and concentrate solely on these adjustments. Full Explanation Optimizing your marketing

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