Lior Vaknin

What are some common mistakes people make when setting up ad groups? The short answer is that one common mistake is using too many keywords in ad groups. Instead of trying to cover every possible variation, it is better to concentrate on a smaller number of highly relevant keywords. Full Explanation When setting up ad […]

What Should I Name My Campaign and Ad Groups? Short Answer: When naming your campaign, use the name of the city you are targeting so it’s clear and meaningful. For the ad groups within that campaign, name them after the type of service you are promoting. Full Explanation Naming your campaign after the city you

What feedback can you give on the performance of my new campaign? Short Answer: The main observation is that the campaign lacks a clear offer, although it is still generating form submissions, particularly in some locations seeing up to 40 per month. Since this is a high-ticket personal training service in Clearwater, Florida, the lack

How Do I Name My Second Google Business Profile? Short Answer: When naming your second Google business profile, it is best to keep the same name as your first profile, unless you already have a name that works well for the new one. If you do have a suitable name, there is no need to

How many calls do you get on average per day from all your Google My Business locations? Short Answer: It is difficult to determine the exact number of calls generated solely from Google My Business locations. However, when combined with calls from organic search and pay-per-click (PPC) campaigns, the total average number of calls received

What Should I Avoid When Naming My Business on Google? The short answer is that your business name on Google should simply be your actual company name without any additional marketing phrases, codes, or extra information. Avoid including taglines, store codes, trademarks, business hours, phone numbers, URLs, special characters, product or service information, or location

What is the correct way to name my business on Google if I have multiple locations? The short answer is to keep the business name exactly the same across all your locations on Google. This means using a consistent business name without adding location-specific variations or extra terms to any of your listings. Full Explanation

How Should I Manage Multiple Business Locations on Google? Short Answer: If you have multiple business locations, you should manage them all under one single Google account. This approach helps keep everything organized and prevents confusion from receiving messages in different accounts and email addresses. Full Explanation Google’s policy emphasizes the importance of consolidating all

What is your recommendation for starting with Google ads and SEO? My usual recommendation is to start with Google ads, get a thorough understanding of everything involved, and only then move on to SEO. Starting both simultaneously can be overwhelming. Full Explanation Beginning your digital marketing journey with Google ads allows you to focus on

How big of effect is the Google ads on the SEO? Short Answer: Google Ads do not directly affect your SEO rankings. While running ads can improve your click-through rate and brand awareness, which are minor factors in Google’s eyes, these benefits do not replace the core SEO efforts. If you are focusing on SEO,