Lior Vaknin

What is the best way to optimize a marketing campaign? The best way to optimize a marketing campaign is to gradually develop it while continuously learning from the data gathered and making necessary adjustments. This approach involves understanding user behavior, identifying effective keywords, and removing those that do not perform well. Success comes from persistence, […]

What is the importance of patience in setting up a marketing campaign? Patience is crucial when setting up a marketing campaign. Rushing through the process can lead to quickly draining your budget without generating meaningful leads. Instead, it’s important to build your campaign gradually, learn from the data collected, and make adjustments as needed to

How should I set a maximum cost per click bid? Short Answer: If your market is not highly competitive, you might leave your maximum cost per click (CPC) bid blank. However, in competitive niches like Garage Door, locksmith, and General Contractors, it’s important to set a maximum CPC bid to avoid exhausting your budget too

What is the recommendation tab in marketing? The recommendation tab is a feature found in some marketing systems that offers suggestions to enhance your campaign’s effectiveness. For example, it might advise switching your campaign focus to conversions after reaching a certain stage. Full Explanation The recommendation tab serves as a helpful guide within marketing platforms.

When Is a Good Time to Switch to Conversion in Marketing? Short Answer: While there is no exact number that dictates the perfect time to switch to conversion-focused marketing, a common guideline is to consider making the switch after achieving about 25 to 50 conversions. More importantly, it comes down to testing and confirming that

What Phone Number Should I Enter for My Campaign? Short Answer: When entering a phone number for your campaign, use your Call Rail number along with the extension number, not your personal or website phone number. This number should be placed at the bottom of your campaign setup. Full Explanation For your marketing campaign’s phone

What Results Should I Select for My Campaign? Short Answer: After creating your campaign without goal guidance, you should select the results you want from it by choosing the top two options: ‘Website Visits’ and ‘Phone Calls’. For the website visits, make sure to enter your website URL. Full Explanation When launching a marketing campaign,

How Do I Set Up a Campaign in Google Ads? Setting up a campaign in Google Ads involves a few straightforward steps, starting with selecting ‘Campaigns’ on the left side of the screen and creating a campaign without goals guidance to ensure you have control over call options. You then choose the ‘Search Campaign’ type,

What was the structure of the campaign discussed in the previous session? The campaign structure is organized by city, which is the level where the budget is set. Under each city campaign, there are multiple ad groups representing different services within the business. Each ad group contains two main parts: keywords and ads. The keywords

Why Is It Important for Me to Have My Website Login? Short Answer: It’s important for you to have your website login because it ensures you maintain control and independence over your site. Even if you have a guide, not having direct access means relying on someone else, which is risky — having the login