Lior Vaknin

What Should I Do If I Only Work Monday Through Friday Up to 5pm and Don’t Work on Weekends? Short Answer: You should set your ad schedule to run only on Mondays to Fridays during your working hours. You wouldn’t want to get phone calls from people at 2 in the morning if you can’t […]

How Do We Set the Schedule for the Campaign? Short Answer: You set the schedule for your campaign according to your operating hours by clicking on the ad schedule and selecting your preferred time slots. If you’re open 24/7, you can configure your campaign to run all day, or if you operate only during specific

Who Is Our Target Audience for the Ad? The target audience for our ad would be those individuals who have an interest in specific areas related to Home and Garden, general contracting, or Remodeling. This focus is especially relevant if we choose to utilize the display advertising option. Full Explanation When considering who should see

Should I Use Audience Segmentation in My Google Ads Campaign? Short Answer: Audience segmentation typically does not impact search campaigns for local service businesses because these campaigns target people who are actively searching for your keywords, meaning audience segmentation is generally not necessary. Full Explanation When running Google Ads search campaigns for local service businesses,

What Is the Best Targeting Option for Local Service Businesses on Google Ads? The best targeting option for local service businesses on Google Ads is the ‘presence’ setting. This targets people who are currently in or frequently visit your targeted location. While it helps reach a local audience effectively, it may occasionally include clicks from

What is a Common Mistake People Make with Google Ads Targeting? A common mistake in Google Ads targeting occurs when advertisers use the ‘presence or interest’ option. This setting allows people outside of your target geographic area, who show interest in your keywords, to see your ads. This can undermine local service businesses that rely

Should I create separate campaigns for different locations? Short Answer: Yes, it is advisable to create separate campaigns tailored for each location you are targeting. Full Explanation Creating distinct campaigns for different locations allows for better targeting and customization. Each geographic area can have unique characteristics, preferences, and behaviors. By setting up separate campaigns, you

Can I Add a Zip Code Instead of a City for My Ad Campaign? Short Answer: Yes, you can add a zip code instead of a city when setting up your ad campaign to target specific areas within larger cities or metropolitan regions. Full Explanation It is possible and often beneficial to target zip codes

Should I Focus My Ad Campaign on a Neighborhood or Just a City? Short Answer: Ideally, focusing your ad campaign on a specific neighborhood would be best for targeting, but in practice, achieving this level of hyper-local targeting on Google is quite challenging. Although Google tracks our locations at all times, its precision for such

Should I Target a Region or a City in My Ad Campaign? Short Answer: It’s better to be hyper-local with your ad campaign targeting. The more specific and local your ads and landing pages are, the higher the chances someone will click your ad. Full Explanation When deciding whether to target a broad region or