What are match types in Google Ads and why are they important? Match types in Google Ads determine how closely the search terms entered by users must match your keywords for your ad to appear. These match types play a crucial role because they control when your ads get triggered based on search queries. Full […]
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How Should I Structure My Ad Groups for a Local Service Business? Short Answer: Structure your ad groups around the specific services you provide by creating separate ad groups for each individual service aspect, such as spring replacement for garage doors, to target relevant keywords effectively. Full Explanation When managing ad groups for a local
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What Type of Keywords Should I Use for My Service? The short answer is to use keywords that are directly relevant to the specific service you offer. This means selecting search terms that closely match your service to attract the right audience. Full Explanation When choosing keywords for your service, relevance is key. Using keywords
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How Do We Create Our First Ad Group? The short answer to creating your first ad group is to rename the default ‘ad Group 1’ to match the first service you want to focus on, and then set the keywords that relate specifically to that service. Full Explanation When you start setting up your first
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What Are the Other Settings We Need to Configure for the Campaign? The other important campaign settings you need to configure include setting ad rotation to ‘optimize for best performing ads’, choosing a start date, and leaving the end date open. The campaign URL setting will be addressed later, and dynamic search ad settings are
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What Should I Do If I Only Work Monday Through Friday Up to 5pm and Don’t Work on Weekends? Short Answer: You should set your ad schedule to run only on Mondays to Fridays during your working hours. You wouldn’t want to get phone calls from people at 2 in the morning if you can’t
How Do We Set the Schedule for the Campaign? Short Answer: You set the schedule for your campaign according to your operating hours by clicking on the ad schedule and selecting your preferred time slots. If you’re open 24/7, you can configure your campaign to run all day, or if you operate only during specific
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Who Is Our Target Audience for the Ad? The target audience for our ad would be those individuals who have an interest in specific areas related to Home and Garden, general contracting, or Remodeling. This focus is especially relevant if we choose to utilize the display advertising option. Full Explanation When considering who should see
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Should I Use Audience Segmentation in My Google Ads Campaign? Short Answer: Audience segmentation typically does not impact search campaigns for local service businesses because these campaigns target people who are actively searching for your keywords, meaning audience segmentation is generally not necessary. Full Explanation When running Google Ads search campaigns for local service businesses,
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What Is the Best Targeting Option for Local Service Businesses on Google Ads? The best targeting option for local service businesses on Google Ads is the ‘presence’ setting. This targets people who are currently in or frequently visit your targeted location. While it helps reach a local audience effectively, it may occasionally include clicks from
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