Lior Vaknin

How Should I Approach Keyword Selection and Campaign Building? Short Answer: You should rethink your approach to keyword selection and campaign building by focusing not only on the specific keywords or ad groups you choose but on understanding the overall process and how to adapt it to different situations. Starting with competitor analysis to identify […]

How Should I Structure My Ad Groups? The best way to structure your ad groups is to organize them around the services you provide. For example, create separate ad groups for each key service, such as repair, installation, emergency services, and commercial services, if applicable. This approach keeps your advertising campaign well-organized and focused on

Should I include ‘fences’ in my keywords if I’m offering gate repair and installation services? Short Answer: No, you should not include ‘fences’ in your keywords if you do not offer fence services. Instead, add ‘fences’ to your negative keyword list to avoid showing ads for irrelevant searches and to focus on gate repair and

How do I choose the right ad group and keywords when building campaigns? The short answer is to keep things simple by focusing on the services you offer and selecting the most relevant keywords for each. Group your ads by specific services and tailor keywords to those groups, while also considering the geographical areas you

Does the strategy go to the learning phase again every time I change the maximize clicks? Short Answer: Yes, every time you change the strategy, it goes back into the learning phase. You need to allow around five to seven days for this process to complete. Full Explanation When you adjust your strategy to focus

What Are the Daily Tasks After Setting Up a Campaign? After setting up your campaign, your daily tasks should focus on reviewing and updating negative keywords such as those derived from Search terms, as well as checking the auction insights to ensure your ad remains in the number one position. Full Explanation Once your campaign

Should I Focus Only on Paid Ads for My Business? Short Answer: No, while paid ads can be an excellent way to generate leads and boost your business, relying solely on them without building a strong brand is not advisable. A powerful brand attracts people organically and supports sustainable growth. Full Explanation Paid ads are

What Should I Do If I Switched from Maximize Conversion to Clicks and Then Reversed It Again? Short Answer: You should continue to experiment with it. The key is to understand the performance and adjust your strategies accordingly. Full Explanation Switching between different campaign goals, like moving from maximizing conversions to maximizing clicks and then

Should I follow the recommended CPA if I switch back to maximized conversion? Short Answer: Yes, it is important to follow the recommended CPA when you switch back to maximized conversion. However, it is also advisable to spend some time using maximize clicks strategically to collect data on what is working best before fully committing.

Should I Switch Back to Maximized Conversion From Maximized Clicks? Short Answer: You can switch back to the maximized conversion goal, but it’s generally advisable to stay with maximized clicks for a while. Maximized conversion might lead to paying a higher cost per click, which is only worthwhile if you’re actually getting conversions. If you’re