Lior Vaknin

What’s the Best Way to Set the Budget for My Ad Campaigns? The best way to set the budget for your ad campaigns is by using keyword research to inform your decisions. By analyzing the top bids for relevant keywords in your specific location, you can determine a daily budget that aligns with your conversion

Can I Add Multiple Ad Groups for Multiple Services? Short Answer: Yes, you can add multiple ad groups for multiple services without needing to create separate campaigns unless you want to manage different budgets for each service. Keeping all services under one campaign is possible when your budget is unified across services. Full Explanation When

Should I Keep My Campaign More Broad or Specific? Short Answer: It’s best to keep your campaign focused on a specific city and then create different ad groups under that campaign to target various services within your business. Full Explanation Rather than separating your marketing efforts into multiple broad campaigns, concentrating on a single campaign

Why did you separate plumbing and water heater for different budgets? Short Answer: The separation was made to target more specific keywords and address the fact that different businesses specialize in different areas, such as exclusively water heaters versus general plumbing or sewer services. Full Explanation Different service providers often specialize in particular areas of

Do You Understand the Thinking Behind How We Are Building the Campaigns? Short Answer: The campaigns are separated by different cities intentionally to ensure that people searching for services feel like they are engaging with the most local and relevant option available to them. Full Explanation Building campaigns by targeting specific cities allows businesses to

How to Set the Location for the Campaign? Short Answer: Simply enter the location where you want your campaign to target. If you aim to reach a specific city, input the city name. If your focus is broader, targeting a county, enter the county name accordingly. Full Explanation Setting the location for your campaign means

Would it be smart to just do a radius? The short answer is that whether doing a radius is a smart strategy depends largely on your overall approach and geographic location. While you might consolidate all locations under one, this can influence your conversion rates, potentially lowering them. Understanding the specific county you are in

What is the strategy for increasing the ad budget? The strategy for increasing the ad budget involves gradually increasing the spend on a successfully performing campaign in a targeted area until it reaches its maximum potential. Once that point is met, the campaign is then duplicated to a new city or location to replicate the

What is the correct way to start a Google Ads campaign? Short Answer: The correct way to start a Google Ads campaign is to begin with just one campaign. Focus on optimizing everything within that single campaign. Only once it is running successfully and converting should you duplicate it and launch additional campaigns. Full Explanation

Why are you running so many campaigns? The short answer is that separate campaigns are created for each area or city to better target those specific locations. Full Explanation From the course insights, the understanding is that managing a marketing campaign effectively involves dividing efforts by distinct geographic areas. For each city or region, it’s