Why Did I Get Low Results on My Google Ads Campaign? Short Answer: Getting low results on your Google Ads campaign doesn’t necessarily mean you did something wrong. Sometimes, it might be due to a rare bug in the system. If you’ve followed best practices carefully and the campaign still underperforms, it might be best […]
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Is There a Tool to Measure Competition in Different Cities or States? Short Answer: There is no specific tool solely designed to measure competition in various cities or states. However, the Google Keyword research tool can provide valuable insights that help you understand competition levels across different geographic areas. Full Explanation Currently, there isn’t a
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How Can I Resize a Regular Picture to a Specific Size? Short Answer: You can resize a regular picture to a specific size using Canva. Simply go to ‘create design’, select ‘custom size’, and enter the exact dimensions you need, such as 1200 by 628 pixels. Full Explanation Resizing a picture to precise dimensions is
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Where Can I Find Good Pictures for My Lead Form? Short Answer: You can find good pictures for your lead form on stock image websites. If you need a specific size and cannot find it there, you can use Google to search for images in the exact dimensions you want, like “flooring 1200 by 628.”
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What Should a Business Do if It’s Getting a Good Return on Ad Spend from a Particular Platform? If a business is receiving a strong return on ad spend from a specific advertising platform, the short answer is to increase investment in that platform. By putting more budget behind what works, the business can potentially
What is the importance of tracking return on ad spend? Tracking return on ad spend (ROAS) is essential because it reveals where your leads are originating and measures the overall success of your advertising campaigns. By understanding which platforms deliver the best returns, you can make informed decisions about where to allocate your advertising budget
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What should a business do if it’s dominating the paid ad side and still getting leads from that source? Short Answer: If a business finds that it is dominating the paid ad space and continues to receive leads from these efforts, it should keep investing in paid advertising. Simply put, if something is working well,
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What Should a Business Do if It Hasn’t Maxed Out Its Offline Lead Sources? If your business hasn’t fully utilized its offline lead sources, it’s wise to reinvest more resources into these channels, especially when the cost per lead is lower compared to online sources. Full Explanation Offline lead sources can include any traditional marketing
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Why Can’t a Business Scale If the Owner Is Doing All the Sales? Short Answer: A business can’t scale if the owner is responsible for all the sales because there is a limit to how much one person can handle. To grow beyond this limit, a business needs to hire additional salespeople. Full Explanation When
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What happens to profit margins when a business starts to scale? Short Answer: As a business begins to scale, profit margins typically start to shrink. This shrinkage occurs because the highest profit margins are often achieved when the business owner handles all operations alone. Once the business grows and hires additional staff, especially salespeople, costs
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