What can I do with searches that I don’t want to pay money for on Google Ads? Short Answer: You can leverage these searches to create valuable blog posts and YouTube videos. Doing so can help you rank more easily in search results and establish your authority without paying for ads. Full Explanation When you […]
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What is the process of preparing a business for sale? The process of preparing a business for sale involves increasing its income and transforming it into a turnkey solution. This preparation phase typically spans a couple of years, during which improving marketing is just one part of a broader effort. The goal is to have
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What Does It Mean to Sell a Business? Selling a business means transferring full ownership and control of all its components to a new owner. This process involves handing over everything related to the business, including financial accounts, digital presence, communication systems, existing customers, physical assets, and the business entity itself. Full Explanation When you
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How Can I Determine the Value of My Business, Including Accounts, Google Ads, Website, and Organic Revenue? Short Answer: To determine your business’s value, understand that you are selling more than just accounts or marketing assets like Google Ads and your website. You are selling an entire system—a turnkey solution that includes your team structure,
What Is the Third Group in the ‘Warm to Cold Audiences’ Concept? The third group in the ‘warm to cold audiences’ concept involves general targeting. This means giving Facebook basic characteristics of your desired audience, such as their age range or geographic location. Although this approach is less specific than targeting people who are already
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What is the second group in the ‘warm to cold audiences’ concept? The second group in the ‘warm to cold audiences’ concept is known as ‘lookalikes’. This group consists of people who share similarities with your existing audience, such as visitors to your website, subscribers on your mailing list, or users who have liked your
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What is the concept that can help reduce cost per lead and increase the amount of leads over time? The concept is known as ‘warm to cold audiences’. It focuses on targeting those most likely to use your product first—people who already have some connection to your brand. This approach can lower the cost per
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How can I get my Google Ads on GMB? Short Answer: The best way to get your Google Ads to appear on your Google My Business (GMB) profile is by using Performance Max campaigns. While you can’t control the exact placement of these ads, linking your Google Business profile to the same Google Ads account
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How Can I Increase the Visibility of My Social Media Profiles on Google? The short answer is that increasing the visibility of your social media profiles on Google involves creating strong cross-linking connections between your website and your social media accounts. This helps Google recognize these links as related and improves the chance that your
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How can I help Google realize that my business has social profiles and that they should present it on my Google business profile? The short answer is to ensure consistency of your business’s Name, Address, and Phone number (NAP) across all online platforms and to link your website directly to your social profiles like Facebook.