Lior Vaknin

How Can I Build a Brand with Multiple Locations and Ensure Each Location Is Discoverable? The short answer to building a brand with multiple locations and making each one discoverable is to create a dedicated landing page for each location on your main website. For instance, if your main website is xy.com, you would create […]

How Do I Control How Much Money I’m Spending on Sponsorship of a Location? Short Answer: Unless you’re running a Performance Max campaign, which operates differently, you generally do not have direct control over the assets in a location sponsorship, including how much money is being spent. Full Explanation When sponsoring a location, the ability

How can I change the address of my old office in my campaign? Short Answer: The address shown in your campaign is sourced from your Google Business Profile. To update it, you need to make the change directly within your Google Business Profile. Full Explanation Your campaign’s office address is not stored or managed internally

Can I Use My PPC Landing Pages for SEO? Short Answer: Yes, you can use your PPC landing pages for SEO. You already have these pages, and the key is to organize them properly to make sense for SEO purposes. Full Explanation Your PPC landing pages are already created with specific content and objectives in

Is It Too Much to Have 10 Service Pages for Each City? Short Answer: It’s not about having too many pages, but rather focusing your effort on the services that produce the most results. Remember the 80-20 rule and focus on the 20% that produces 80% of the results. Full Explanation When managing multiple service

How Should I Structure My Service Pages? The best way to structure your service pages is by creating general pages organized by city and service, followed by more detailed pages addressing specific services within those cities. For example, start with a broad ‘Burnaby locksmith’ page and then add more focused pages such as ‘Emergency locksmith

What Should I Create First When Setting Up My Website? The answer is that it doesn’t matter what you create first. The key focus should be on the pages you want to prioritize or the pages that you’re aiming to rank high in search results. Full Explanation When setting up a website, there is no

What Are the Different Sections of a Service Website? A service website is generally composed of key sections such as the service area, location details, contact information, and a frequently asked questions (FAQ) page. The service section includes various individual service pages, while the location section covers different target cities. Full Explanation A typical service

How Can I Improve My Video Recording? The short answer is to use a teleprompter. By doing so, you don’t have to think about what you’re going to say next. This helps you deliver your script smoothly and can significantly reduce the time it takes to complete your recording. Full Explanation Improving your video recording

What Should I Include in My Video Frame? In your video frame, it’s important to include your logo and some tools related to your service. For example, placing relevant items like locks if you’re a locksmith can visually reinforce your expertise. However, it is essential that you remain front and center in the frame to