Why should I disable the display network in Google Ads? Short Answer: Disabling the display network in Google Ads is important for local service businesses because display network results are not relevant to their immediate goal. These businesses want to reach people who are actively looking for their service now, rather than focusing on brand […]
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What is the best bidding strategy to start with in Google Ads? Short Answer: Maximum clicks is the best bidding strategy to start with in Google Ads. It helps you get as many clicks as possible within your budget, serving as a good starting point before exploring other bidding options. Full Explanation Starting with the
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How Do I Control the Cost Per Click in Google Ads? Short Answer: To keep your cost per click (CPC) manageable in Google Ads, you should set a maximum cost per click bid limit. This limit prevents your CPC from running out of control by ensuring you never pay more than a specific amount for
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Why should I start with clicks when setting up bidding in Google Ads? Short Answer: When setting up bidding in Google Ads, you should start by focusing on clicks because Google initially does not know what a conversion looks like for your campaign. By optimizing for clicks first, you can gather valuable data. Once you
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How Do I Duplicate an Item in Google Ads? Short Answer: To duplicate an item in Google Ads, right-click the item you want to duplicate, select the ‘Duplicate’ option, then on the left side, click on the new item and paste the content both in the text field and in the link field. Finally, press
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What results should I aim to get from my Google Ads campaign? The primary results to focus on in a Google Ads campaign are website visits and phone calls. Website visits should be directed to your main website to drive traffic, while phone calls should be tracked using a unique CallRail call extension number rather
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How do I start building my Google Ads campaign? Short Answer: To start building your Google Ads campaign, begin by creating a new campaign and select ‘create a campaign without goals guidance.’ This choice is important because it allows you to include both a responsive ad and a call ad within the same campaign. Full
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How Can I Scale Up My Google Ads Campaign? The short answer to scaling your Google Ads campaign effectively is to first ensure that your initial concept works—meaning your conversion rate is solid and all elements are functioning properly. Once everything checks out, you can confidently increase your daily budget to hundreds or even a
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What Should I Do If My Service Has Higher Competition? Short Answer: For high-competition services like roofing, reaching the number one spot in search results can be costly. It may require a significant budget, potentially $200 to $300 or more, because even a single click can cost around $50. This means your ad budget needs
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How Should I Start Off with Google Ads? The best way to begin with Google Ads is to focus on one ad group that represents a single service you provide. Create two ads for this service and prepare one dedicated landing page. Start by setting a minimum daily budget, which for most services is around
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