Lior Vaknin

What Is the Concept of ‘A Hundred Million Offers’?

What is the concept of ‘a hundred million offers’? The concept of ‘a hundred million offers’ is about abandoning the idea of competing by lowering prices. Instead, it involves positioning your product or service as significantly more expensive—around ten times the cost of competitors—while differentiating yourself by delivering unique and compelling value propositions that set […]

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What Does the Quotation and Brackets Mean in Negative Keywords?

What Does the Quotation and Brackets Mean in Negative Keywords? The quotation marks and brackets in negative keywords denote different types of matches that prevent your ads from appearing in certain search results. Quotation marks indicate a phrase match, meaning your ad will be blocked if the exact phrase within the quotations is searched. Brackets,

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What’s the difference between Broad and Phrase Match in Negative Keywords?

What’s the difference between Broad and Phrase Match in Negative Keywords? The short answer is that phrase match blocks any search term containing a specific phrase exactly as it is, while broad match blocks any search term that has the specified words anywhere within it, regardless of order or proximity. Full Explanation Negative keywords help

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