Lior Vaknin

What is the Trend in Search Keywords? The trend in search keywords is moving away from traditional, specific phrases like ‘locksmith near me’ or ‘roofer repair in City’ toward more natural, conversational queries that express immediate needs, such as ‘I need someone to come help me quickly.’ This evolution is largely driven by the increasing […]

What is the advantage of having multiple business locations? Having multiple business locations helps expand your business reach, which is particularly important today as search results become more focused on local areas, especially with the rise of voice search technology. Full Explanation Expanding your business through multiple locations allows you to cover a broader geographical

Why should businesses be on Apple’s platform? Apple is positioned to quickly become the dominant platform for voice search, making it crucial for businesses to establish a presence within Apple’s ecosystem to stay competitive and accessible. Full Explanation Apple’s emergence as a potential leader in voice search means that its platform could dominate how users

What Is the Future Trend in Search? The future trend in search over the next 12 to 24 months points to a significant increase in voice search usage, with more people using voice-activated devices like Siri to find services and businesses. Full Explanation In the coming one to two years, search behavior will shift heavily

Why is it important for us to have our Google business profile? Short Answer: Having a Google business profile is essential because it allows your business to be easily found on the largest platforms available, which is increasingly important due to the growing use of voice search technologies like Siri that retrieve business information. Full

What Should I Be Focusing on in My Marketing Efforts? In your marketing efforts, focus primarily on creating strong content, optimizing your landing page experience, securing the top spot on the page rank, and targeting keywords that are highly relevant to your business. Full Explanation Successful marketing relies on several key components working together. The

Should I Change the Count in Google Ads to ‘One’ or ‘Every’? Short Answer: For actions like leads, signups, and other individual conversions, it is recommended to use the ‘One’ setting in Google Ads. Meanwhile, the ‘Every’ setting should be used in situations like e-commerce stores where each purchase is considered a new and separate

What does the enhanced conversions feature do in Google Ads? Short Answer: Enhanced conversions track customer data throughout the client journey, enabling you to see when a user moves from your landing page, submits their information, and reaches a thank you page. This feature captures and follows the customer’s path to conversion more accurately. Full

What should I do if the integration between Cora and Google Ads fails? Short Answer: If the integration between Cora and Google Ads fails, you should first try deactivating and then reactivating the integration. If the problem persists, it is advisable to contact Google’s technical support for assistance with installing the tag properly. Full Explanation

What Should I Be Aware of When Editing My Business Profile? Short Answer: When editing your business profile, it is important to be aware of new manipulations that some competitors or bad actors may use. Understanding these tactics before making any changes can help protect your profile. Full Explanation Editing a business profile may seem