Lior Vaknin

How Do I Analyze My Campaign’s Performance? The short answer is to start by reviewing your campaign data for the last seven days in the ‘Campaigns’ section. Use the ‘Auction Insight’ tool to check the ‘Absolute Top of Page Rate’ and then analyze the ‘Clicks’ under the ‘Search Terms’ section without filters to understand which […]

How can I learn to run Google Ads successfully? The short answer to learning how to run Google Ads successfully is to complete the Google Ads training fully and watch the training multiple times. This approach ensures a comprehensive understanding and better retention of the important concepts needed for running effective campaigns. Full Explanation Running

Why might someone click away from an ad that is created around a competitor’s name? Short Answer: When a person is searching for a specific company but ends up on an ad for a different company, they are unlikely to stay and will probably click away. This mismatch can lead to high bounce rates on

What happens if competitors keep clicking on my ads? If competitors continuously click on your ads and then leave immediately, it results in wasted ad budget. However, tools like Clicky can help you by preventing these competitors from seeing your ads a second time, reducing unnecessary costs. Full Explanation When competitors repeatedly click on your

How can I get a faster response to my case? One effective way to receive quicker assistance with your case is by tagging the relevant company, such as Google Ads, in a post on Twitter. This approach often results in faster responses compared to traditional contact methods. Full Explanation In many situations, reaching out through

Will appealing too many times disqualify me? Short Answer: Appealing too many times at once, such as 20 appeals simultaneously, might lead to disqualification. However, if you appeal and receive a response indicating that continuing is not worthwhile, this generally should not cause disqualification. Full Explanation When submitting appeals, the volume and timing can impact

What Should I Do If My Account Gets Suspended? Short Answer: If your account gets suspended, the best course of action is to appeal the suspension by resubmitting all necessary documentation. This includes proving your legitimacy, showing your office space, and providing any other relevant information. Be prepared to repeat this process multiple times until

Can the location targeted by the website being different from the office location cause problems with GMB profile approval? Short Answer: Yes, it could cause problems. To avoid issues with Google My Business (GMB) profile approval, you need to ensure that your NAP (Name, Address, Phone number) information is consistent across all online platforms. This

Does content in videos translate to voice search? Yes, content within videos can indeed translate to voice search results. AI voice assistants such as Siri and Alexa scan and analyze all online content, including videos, to provide relevant answers. If your video content addresses a person’s problem, it stands a good chance of appearing prominently

What’s the Importance of SEO for Local Service Businesses? Short Answer: SEO is essential for local service businesses because it provides a crucial competitive advantage. Many local businesses overlook SEO, so those who focus on it stand out and attract more customers, especially as voice search becomes more popular. Full Explanation Search Engine Optimization (SEO)