Lior Vaknin

What is the impact of location on the cost per click? The cost per click (CPC) can vary significantly based on location, with urban areas often seeing higher costs than outskirts. For example, securing a spot on the first page in a city might cost nearly $19 per click, which is about twice the price […]

What Should Be the Starting Point with Manual CPC? The starting point with your manual CPC (Cost-Per-Click) should be reasonable and aligned with the current competitive bids. Setting a CPC that makes sense for the market conditions is essential because if your bid is significantly lower than others on the first page, you likely won’t

What is the impact of using dynamic keywords in ads and landing pages? Using dynamic keywords in your ads and landing pages can enhance the landing page experience and boost your conversion rate. Full Explanation Incorporating dynamic keywords into your advertisements and landing pages allows the content to closely match the viewer’s search intent. This

Does the cost of clicks vary depending on the location? Short Answer: Yes, the cost of clicks can vary significantly depending on the location. For example, clicks in a city like San Antonio can be much more expensive compared to clicks that happen 15-20 miles outside the city, where competition for clicks may be lower.

Why Is Your Max CPC Only Five Dollars? Short Answer: If your max CPC (cost-per-click) is only five dollars and you’re not seeing any results, it might be because this bid is too low. Just like when you don’t want to work hard, having a max CPC at this level can limit your campaign’s effectiveness.

What Should I Do Once I Start on Google Ads? Once you start with Google Ads, the best approach is to begin by going through the training they provide. This training will help you understand what makes an effective landing page and other important aspects of running successful campaigns, making everything much clearer as you

What is more effective than focusing on revamping and re-engineering the entire website? The short answer is that including organic images and videos of your team at work is more effective than an extensive website revamp or re-engineering. The primary issue currently is that there is no traffic being directed to your site, so enhancing

What Kind of Images Should Be Included on the Website? The ideal images to include on a cleaning service website are those showing your cleaners actively working in their uniforms across relevant settings. Depending on the cleaning sector—healthcare, commercial, or post-construction—these images should reflect the specific environment and tasks being performed. Additionally, incorporating videos alongside

Do you have anyone to recommend for the website makeover? Short Answer: You likely don’t need a complete website makeover. Instead, what will add more value to your site is incorporating your own organic images and authentic photos of your team and your activities. Full Explanation Many businesses think the best way to improve their

What Information Should I Collect on My Website’s Contact Form? Short Answer: You should only collect essential information such as name, email, and phone number. Keeping your contact form simple encourages more users to share their details, while additional information can be gathered later if needed. Full Explanation When designing your website’s contact form, it