Lior Vaknin

How did the program evolve over time? The program began as a simple online course focused solely on Google Ads, priced at around $500. It initially offered no additional features such as weekly group calls, live sessions, support, or community engagement, which resulted in many purchasers never actually watching the course. Full Explanation Originally, this […]

What are the advantages of charging high ticket prices? The short answer is that charging high ticket prices allows you to refine your offer and provide a comprehensive, end-to-end solution. This approach not only reflects your dedication but also leverages healthy profit margins, enabling constant reinvestment into your product or service to make it world-class.

What Are the Pros of Being the Cheapest in the Market? The short answer is that being the cheapest or almost the cheapest in the market allows a business to attract a large volume of clients. This approach relies on generating massive amounts of transactions despite operating with razor-thin profit margins. Full Explanation Choosing to

What is the fiduciary duty of a business owner? Short Answer: When you open a business, you have a fiduciary duty to the shareholders to maximize profits, and most often, you are the largest shareholder yourself. Full Explanation As a business owner, your fiduciary duty means you are legally and ethically responsible for acting in

How Can I Build My Brand While Still Maintaining Profitability? Short Answer: To build your brand without sacrificing profitability, avoid raising your prices too much upfront. Instead, focus on delivering your most reliable and consistent services that keep the business financially stable. As your brand recognition strengthens, you can gradually increase your prices. Full Explanation

How can I differentiate my business from cheaper competitors? The short answer is to specialize in a specific service, such as assembly and installation, instead of offering many different services. By focusing on one area, you can brand yourself as an expert and justify charging higher prices for your services. Full Explanation Differentiation from cheaper

How Can I Increase My Profits to Reinvest in My Business? The short answer to increasing your profits for reinvestment is to charge more for your services by offering a super niche service with less competition. This specialized approach allows you to price your services higher than competitors and boost your profit margins. Full Explanation

What Is a Quick and Easy Job for a Local Service Business? A quick and easy job for a local service business could be assembling furniture for someone who has just moved into a new house. This task is straightforward, can be completed in a few hours, and allows the service provider to charge a

Can I Charge More if I Specialize in a Niche? Short Answer: Yes, specializing in a niche allows you to charge more for your services because you offer specialized expertise that is harder to find and more valuable to specific customers. Full Explanation Focusing on a very specific part of your business means you develop

How Can I Lower the Price of My Services to Get More Work? Short Answer: To lower the price of your services and attract more work, focus on making the process easier and more efficient for your technicians. For example, by having your office staff handle calls and scheduling, your technicians can dedicate their time