Lior Vaknin

How do I add negative keywords to my ad group or campaign? The short answer is that you start by clicking on Plus, then add your negative keywords to the negative keyword list. You should add these keywords as broad match, not exact match, so your ads won’t show up if anyone uses any variation […]

What Factors Can Affect the Quality Score of My Google Ads? The quality score of your Google Ads is influenced by several key factors, including the relevance of your keywords, how well your ad matches the user’s search intent, the experience your landing page provides, and the speed of that landing page. Using original images

Why Is It Important to Make the User Experience Relevant in Google Ads? Short Answer: It is important to ensure a relevant user experience in Google Ads because there must be a clear correlation between what the user is searching for, the advertisement they encounter, and the experience they have on the landing page. Full

How can I improve the relevance of my Google Ads? The short answer is that you can improve the relevance of your Google Ads by pausing less relevant keywords to help Google focus on the most appropriate keywords within each ad group. Additionally, separating different keywords into distinct ad groups ensures that each ad targets

What Should I Do After Setting the Maximum Cost Per Click? Short Answer: After setting your maximum cost per click, it’s important to avoid making any changes for at least five days. This pause allows your campaign to gather sufficient data and helps the bid strategy move out of its learning phase effectively. Full Explanation

What Should I Do to Improve My Ad Ranking? The short answer to improving your ad ranking is to focus on refining your bidding strategy. It’s important not to make changes to your ad while it is performing well, and also to set limits on your cost per click to avoid overspending. Full Explanation Improving

When you add a negative keyword, are you adding it to the entire account or the specific group? Short Answer: You can add a negative keyword at the account level, campaign level, or ad group level. The placement depends on your specific goals, whether you want to block the keyword from all campaigns, a single

What Tool Do You Use to Manage Customer Interaction? The tool used to manage customer interaction is provided by agency A sourcing, where links to Google My Business (GMB) profiles are added so the tool can handle all customer engagements. This includes managing inquiries and even providing directions to the GMB locations. Full Explanation The

Do I Wait a Week or Do I Keep Doing Work to Increase My Google Ranking? Short Answer: You should continue active efforts to increase your Google ranking rather than waiting a week. Ranking well requires ongoing work, especially creating more user engagement around your target keyword. This means interacting with your Google My Business

What Should I Do to Improve My Rankings? The short answer to improving your rankings is to consistently use your keyword more throughout your website and on your Google My Business (GMB) listing. This focused keyword usage significantly impacts your ability to rank higher, especially on maps. Full Explanation Improving your rankings involves increasing the