Lior Vaknin

Are conversion campaigns still the best performing campaigns? Short Answer: Yes, conversion campaigns remain the best performing campaigns overall. They allow you to reach a wide audience effectively, even if you are targeting hyper-local areas or multiple small locations. However, targeting challenges like low search volume in certain small areas or higher costs on the […]

Why Is the Conversion Campaign Preferred Over Manual CPC? Short Answer: The conversion campaign is preferred because it enables precise control over targeting a specific city and delivers ads tailored directly to that location. The landing page visitors reach is customized to highlight services relevant to their city, enhancing relevance and likely increasing conversions. Full

How Can I Check the Quality of a Domain Before Buying It? Short Answer: To check the quality of a domain before purchasing, you can use tools like Ahrefs or a free backlink checker to analyze the backlinks pointing to that domain. These tools help you evaluate if the domain has valuable backlinks and is

Why should I keep the same URL structure when updating an old website? Short Answer: Keeping the same URL structure is important because each specific page within a domain has its own age and ranking, which contributes to SEO benefits. Changing URLs risks losing this valuable ranking history. Full Explanation When you update an old

How can I take advantage of the SEO benefits of an old website? Short Answer: To maximize the SEO benefits of an old website, you should retain the original URLs exactly as they were when the website was active. While you can update the content on those pages, it’s best to make only minor content

How do I add the Google Ads snippet code to my website? To add the Google Ads snippet code to your website, you first need to retrieve the tag from Google Ads by selecting the option to install the tag yourself, then choosing the page load method. Once you have copied the snippet code, you

What Should I Do After Adding the Google Tag Manager Code to My Website? Short Answer: After adding the Google Tag Manager code to your website, you should return to Google Tag Manager to proceed with setup. If your WordPress website uses caching, make sure to purge the cache by clicking on ‘Purge sg Cache’.

How do I add the Google Tag Manager code to my website? Adding the Google Tag Manager (GTM) code to your website involves placing two distinct snippets of code in specific locations: one near the top of your page’s head section, and the other immediately after the opening body tag. Using a tool like Header

How do I complete the setup for Google Tag Manager? To complete the setup for Google Tag Manager, you need to access the settings for Psyche by Google and follow the prompts to either create a new account or reactivate an existing one. This involves clicking on ‘complete setup for tag manager’ and then entering

How do I add a snippet to a specific page? Short Answer: To add a snippet to a specific page in WordPress, copy the snippet and go to HFCM where you click ‘add new’. Name your snippet (for example, “Google Ads, thank you”), select ‘Page conversion’, then choose ‘specific page’ instead of ‘Sitewide’. Select the