Lior Vaknin

What is the difference between ‘presence or interest’ and ‘only presence’ in location settings? Short Answer: ‘Presence or interest’ means your ad is shown to people either physically located in your targeted area or those who are outside the area but interested in it. ‘Only presence’ limits your ad display to people who are actually […]

How Should I Set the Location for My Campaign? Short Answer: To set your campaign’s location effectively, enter the city name in the location field and use the advanced search option. If you are targeting a large city, select the city (not the region) to avoid covering too large an area. For smaller or rural

Why should I turn off the search network in my campaign settings? Short Answer: You should turn off the search network in your campaign settings because there has recently been a significant increase in spam and unwanted calls coming from various sources. By turning off the search network, you prevent your campaign from appearing on

Why Should We Keep the Search Network Ticked On? Short Answer: You should keep the search network ticked on because it allows your ads to appear not only on Google but also on alternative search engines that use Google. This expands your reach to individuals searching for your keywords and typically costs less than showing

Why Should We Tick Off the Display Network? Short Answer: You should tick off the display network because it doesn’t suit businesses that aren’t focused on brand recognition. The display network places ads on various websites, such as cnn.com, but if you’re a service business, it is more effective to target people actively searching for

What Is the Rule of Thumb When It Comes to Changing Campaign Settings? The short answer is simple: if it’s not broken, don’t fix it. When your current campaign settings, such as the max clicks strategy, are delivering good results, it’s best to keep them as they are rather than making unnecessary changes. Full Explanation

How Do I Ensure Google Approves My Phone Number? Short Answer: To ensure Google approves your phone number, you need to have the CallRail call extension number properly displayed on your website, typically in the footer. Using Elementor or your preferred template, place the number both in the visible text and in the link URL.

What Results Should I Aim to Get from This Campaign? The key results to focus on for your campaign are website visits to your main site and phone calls tracked through your CallRail call extension number. Tracking these specific metrics helps you measure how effectively your Google Ads are driving traffic and calls directly from

How Do I Create a Responsive Ad on Google? Short Answer: To create a responsive ad on Google, begin by setting up a campaign without using the goals guidance. Choose the campaign type as “search,” then review and select from your existing conversion actions before continuing. Full Explanation Creating a responsive ad on Google starts

How Do I Start Building My Google Ads Campaign? The short answer to starting your Google Ads campaign is to begin by creating a new campaign. While the layout or user experience of Google Ads might vary, the process remains consistent. It is important to select the option to create a campaign without goals guidance