Lior Vaknin

Why Should We Tick Off the Display Network? Short Answer: You should tick off the display network because it doesn’t suit businesses that aren’t focused on brand recognition. The display network places ads on various websites, such as cnn.com, but if you’re a service business, it is more effective to target people actively searching for […]

What Is the Rule of Thumb When It Comes to Changing Campaign Settings? The short answer is simple: if it’s not broken, don’t fix it. When your current campaign settings, such as the max clicks strategy, are delivering good results, it’s best to keep them as they are rather than making unnecessary changes. Full Explanation

How Do I Ensure Google Approves My Phone Number? Short Answer: To ensure Google approves your phone number, you need to have the CallRail call extension number properly displayed on your website, typically in the footer. Using Elementor or your preferred template, place the number both in the visible text and in the link URL.

What Results Should I Aim to Get from This Campaign? The key results to focus on for your campaign are website visits to your main site and phone calls tracked through your CallRail call extension number. Tracking these specific metrics helps you measure how effectively your Google Ads are driving traffic and calls directly from

How Do I Create a Responsive Ad on Google? Short Answer: To create a responsive ad on Google, begin by setting up a campaign without using the goals guidance. Choose the campaign type as “search,” then review and select from your existing conversion actions before continuing. Full Explanation Creating a responsive ad on Google starts

How Do I Start Building My Google Ads Campaign? The short answer to starting your Google Ads campaign is to begin by creating a new campaign. While the layout or user experience of Google Ads might vary, the process remains consistent. It is important to select the option to create a campaign without goals guidance

What Should Be My Budget When Starting with Google Ads? The short answer is to begin with a minimum budget, typically around one hundred dollars a day for most people and services. However, some services with higher competition may require a larger budget to see meaningful results. Once you confirm that your ads are converting

How Do I Start with Google Ads for My Service? Short Answer: Begin by focusing on one service, creating a single ad group with two ads, and linking them to one dedicated landing page. Start with a manageable budget, typically around one hundred dollars a day, to keep control over your campaign and ensure you

Why is it important to consider the intent behind a keyword? Short Answer: Considering the intent behind a keyword is crucial because not all users searching for the same keyword have the same goal. Understanding this helps you choose keywords that match the services or information you provide, ensuring you attract the right audience. Full

What Should You Consider When Choosing Keywords for Your Ad Campaign? The short answer is that when selecting keywords for your ad campaign, you need to focus on both the monthly search volume and the intent behind each keyword. You want to choose keywords that many people are searching for while ensuring these keywords are