Lior Vaknin

What Is the Difference Between ‘Presence or Interest’ and ‘Only Presence’ in Location Settings?

What is the difference between ‘presence or interest’ and ‘only presence’ in location settings? Short Answer: ‘Presence or interest’ means your ad is shown to people either physically located in your targeted area or those who are outside the area but interested in it. ‘Only presence’ limits your ad display to people who are actually […]

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What Is the Rule of Thumb When It Comes to Changing Campaign Settings?

What Is the Rule of Thumb When It Comes to Changing Campaign Settings? The short answer is simple: if it’s not broken, don’t fix it. When your current campaign settings, such as the max clicks strategy, are delivering good results, it’s best to keep them as they are rather than making unnecessary changes. Full Explanation

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