Lior Vaknin

What Are the Different Types of Keyword Matches in Google Ads? The different types of keyword matches in Google Ads include broad match, phrase match, and exact match, each defining the way your ads are triggered based on the search queries that people enter. Full Explanation In Google Ads, keyword match types determine how closely […]

What is a phrase match in Google Ads? A phrase match in Google Ads is a keyword setting that restricts your ad to appear only when a user’s search includes the exact phrase of your keyword or close variations of that exact phrase. Full Explanation Phrase match is a specific keyword option in Google Ads

What is the purpose of a campaign URL option in Google Ads? Short Answer: The campaign URL option in Google Ads is used to add a tracking template, which enables tools like CallRail to accurately detect and track clicks coming specifically from Google Ads campaigns, leading to better ad performance measurement. Full Explanation The campaign

What is a tracking template in Google Ads? Short Answer: A tracking template in Google Ads is a feature that allows you to add tracking information to your URLs. This can help you understand where your clicks are coming from. Full Explanation A tracking template in Google Ads is designed to embed tracking details into

How Can I Schedule My Ads to Show at Specific Times? Short Answer: In Google Ads, you can easily schedule your ads to appear only at specific times of the day and on chosen days. This scheduling is based on the time zone set in your account, allowing you to control exactly when your ads

Are audience segments relevant for my campaign? Short Answer: Audience segments don’t really affect your campaign and are not something that is relevant for you. This concept is primarily useful for individuals or businesses focused on targeting. Full Explanation When considering your campaign, it’s important to understand that audience segments specifically pertain to targeting efforts.

What is the difference between ‘presence or interest’ and ‘only presence’ in location settings? Short Answer: ‘Presence or interest’ means your ad is shown to people either physically located in your targeted area or those who are outside the area but interested in it. ‘Only presence’ limits your ad display to people who are actually

How Should I Set the Location for My Campaign? Short Answer: To set your campaign’s location effectively, enter the city name in the location field and use the advanced search option. If you are targeting a large city, select the city (not the region) to avoid covering too large an area. For smaller or rural

Why should I turn off the search network in my campaign settings? Short Answer: You should turn off the search network in your campaign settings because there has recently been a significant increase in spam and unwanted calls coming from various sources. By turning off the search network, you prevent your campaign from appearing on

Why Should We Keep the Search Network Ticked On? Short Answer: You should keep the search network ticked on because it allows your ads to appear not only on Google but also on alternative search engines that use Google. This expands your reach to individuals searching for your keywords and typically costs less than showing