Lior Vaknin

How Can I Ensure My Ad Only Shows on Mobile Devices? The short answer is that you can make your ad appear exclusively on mobile devices by creating an ad that includes a phone call option next to it. This specific type of ad is designed to show only to mobile users and directly initiates […]

How do I create a call ad in Google Ads? Short Answer: To create a call ad in Google Ads, you can simply duplicate the ad tab you are currently working on and then select the option to create a call ad. Most of the information from your existing ad can be copied, so you

How can I change the campaign objective in Google Ads? The short answer is that after creating your campaign in Google Ads, you can change the campaign objective by going into the campaign settings. From there, you are able to select a new marketing objective, such as choosing leads as your marketing goal. Full Explanation

How do I set my budget in Google Ads? Short Answer: You can begin by setting an average daily budget of $73.50. Alternatively, if you prefer, you can customize your budget to be $100 per day, which follows a very similar process. Full Explanation Setting your budget in Google Ads is flexible and can accommodate

What Should I Do If I Don’t Have Structured Snippets? Short Answer: If you don’t have structured snippets, simply click on the plus sign and select the options relevant to your business. For most service businesses, this will typically be the service catalog or types. Full Explanation Structured snippets are an important aspect of SEO

What are structured snippets in Google Ads? Short Answer: Structured snippets in Google Ads function much like site links but offer more detailed information. They allow you to list various types of services or offerings under a broader category, such as a service catalog. Full Explanation Structured snippets are a form of ad extension used

What Should I Do If I Offer a Discount in Google Ads? If you offer a discount in Google Ads, the best approach is to create a coupon code that users can redeem. When a potential customer mentions this code during a call, they become eligible for the discount, making it easier to track and

Why should I add as much information and variations as possible in Google Ads? Short Answer: Adding plenty of information and variations in your Google Ads enables you to test different options, discover what resonates best with your potential customers, and optimize your ads to achieve better conversions at lower costs. Full Explanation When running

Can I Add Multiple Site Links in Google Ads? Short Answer: Yes, you can add as many site links as you want in your Google Ads campaigns. However, it’s important to remember that Google will decide which site link or extension, now known as an asset, to display to users. Full Explanation Adding multiple site

How Can I Create Site Links for My Google Ads? Short Answer: You can create site links for your Google Ads by adding both the text you want to display and the exact URL of the page you want to link to. For instance, if you have a dedicated page like “Fire Alarm Inspection,” you