Lior Vaknin

What Negative Keywords Should Be Added at the Campaign Level? At the campaign level, it is important to add negative keywords that are broadly related to your services but not directly relevant to your specific campaign goals. This helps refine your targeting and avoid irrelevant traffic. Full Explanation Adding negative keywords at the campaign level […]

How Should Negative Keywords Be Used in Ad Groups? Short Answer: In ad groups, negative keywords should be added to exclude the services you want to show, but specifically not in that ad group. This way, you prevent certain services from appearing in one ad group while still allowing them to be shown in other

What Is the Strategy for Adding Keywords to Ad Groups? The key strategy for adding keywords to ad groups is to create separate ad groups for each main service your business offers and focus on targeting one to three main keywords within each ad group. This approach leverages Google’s ability to understand context, eliminating the

Why is it important to understand the concept of negative keywords? Understanding the concept of negative keywords is essential for effectively optimizing your ad groups and campaigns. By incorporating negative keywords, you can stop your ads from appearing in search results that are irrelevant to your services, which in turn helps you save money on

Why should I add negative keywords to my ad groups? Adding negative keywords to your ad groups helps ensure your ads are as relevant as possible to what users are searching for. This means your ads will more accurately target the specific service or product you’re promoting, rather than displaying for unrelated or similar terms.

What Kind of Negative Keyword Should I Add to My Ad Group Level? At the ad group level, the negative keyword you add should be a service you offer but do not want associated with that specific ad group. This helps keep your ads relevant by preventing overlap between different service ads. Full Explanation When

What is the structure of a campaign? The structure of a campaign is organized by city, with each campaign consisting of various ad groups that represent different services. Full Explanation A campaign is primarily organized based on a particular city. This means that each campaign centers around marketing efforts targeted within that city. Within each

How Should I Run the Negative Keywords in My Campaign? The key confusion when running negative keywords in a campaign is deciding whether to use broad match, exact match, or phrase match. Understanding which match type to apply for negative keywords is essential to manage your campaign effectively. Full Explanation When managing negative keywords, it

What Have You Done to Troubleshoot Your Campaign? The short answer is that I’ve reviewed the keyword situation and the negative keywords associated with the campaign, but I am uncertain if the process was done correctly. Despite these efforts, the campaign has not delivered the expected results. Full Explanation When troubleshooting a campaign, one key

What Should I Do to Improve My SEO Ranking? Start implementing those key activities again regularly—whether on a monthly or quarterly basis—combined with a paid, strategic PR campaign, and you will be set to gain momentum in your SEO journey. Full Explanation The central idea to improve your SEO ranking is consistency in applying effective