Lior Vaknin

What is the importance of checking the auction insight and search terms in a Google Ads campaign? The short answer is that checking auction insight and search terms is crucial because it allows you to understand your average ad position and identify the keywords that are triggering your ads. This understanding helps you optimize your […]

What Should You Do if You’re Unsure About a Keyword? If you are uncertain about a keyword, a simple and effective step is to copy the keyword into Google’s search results and analyze what appears. This method helps determine if the keyword is a brand name or something else, guiding whether it’s worth targeting in

Where Would You Start to Analyze the Performance of a Campaign? The first step in analyzing the performance of a campaign is to check the auction insight data. This reveals your average position over the past seven days, which influences not only how many clicks you receive but also the quality of those clicks. After

Why is Google charging me almost double my daily budget for ads? Short Answer: Google calculates your ad budget on a monthly basis, not just daily. Although you set a daily budget, Google may charge you more some days and less on others, but it ensures that the total monthly charge does not exceed your

Can You Give an Example of When to Use Exact Match in Google Ads? Short Answer: You should use exact match in Google Ads when you want your ad to appear only when someone searches for a specific term without extra words before, after, or in between. For example, if you are a company called

What is an Exact Match in Google Ads? Short Answer: Exact match means that the entire phrase has to be searched in full for your ad to show up. It’s used when you want your ads to appear for a very specific search term. Full Explanation Exact match is a keyword matching option in Google

What is the difference between phrase match and broad match in Google Ads? Short Answer: Phrase match targets two-word phrases in your ads, while broad match is designed for single-word keywords. For example, broad match would apply to a single word like “home.” Full Explanation In Google Ads, there are different ways to match your

Can you explain the concept of phrase match in Google Ads? Short Answer: Phrase match in Google Ads is a keyword targeting method used when you want to focus your ads on a specific two-word phrase, such as “Home Depot.” This helps ensure your ads appear only when that exact phrase or close variations of

If I put ‘Speedy Air Conditioning’ as a phrase match, will it exclude all searches with ‘air conditioning’? Short Answer: No, using ‘Speedy Air Conditioning’ as a phrase match will not exclude all searches containing ‘air conditioning’. It only excludes searches that include the exact phrase ‘Speedy Air Conditioning’. Full Explanation Phrase match is designed

What should I do with ‘how to’ in my keywords? Short Answer: You should include ‘how to’ as a phrase in your keyword list because when someone uses ‘how to’ in their search, they are typically looking for a YouTube tutorial. Full Explanation The phrase ‘how to’ is a strong indicator of intent, showing that