Lior Vaknin

What Should Be the Focus If You’re Running an Emergency Service Like a Locksmith Business? The short answer is that if you run an emergency locksmith service, emergency work should be part of what you offer, but it shouldn’t define your entire business. Instead, you should focus on providing higher-value services such as installing smart […]

What Should Be the Goal of Running Ads? Short Answer: The primary goal of running ads is to achieve a strong return on ad spend (ROAS), ideally three to five times your investment. However, even if your ads only break even, continuing to run them can be valuable because the exposure builds brand awareness and

How does increasing my budget affect my impression share? Short Answer: Increasing your budget can lead to a higher impression share. For example, raising your daily budget to $500 is likely to increase the number of impressions your ads receive. Full Explanation When you increase your advertising budget, you allocate more funds towards your campaign.

What is the importance of impression share in Google Ads? Short Answer: Impression share is a vital metric in Google Ads that shows the percentage of times your ads are shown compared to the total available impressions they could have received. A higher impression share often reflects a strong budget and better ad visibility. Full

What Determines My Position at the Top of Google Search Results? Short Answer: Your position at the top of Google search results is primarily influenced by your willingness to spend more on your ads, with Google rewarding higher ad spend by positioning you higher. Additionally, other elements such as your quality score contribute to your

What is the importance of being in the first place? Short Answer: Being in the first place is not necessarily important. It can lead to spending more money while receiving fewer conversions, as the cost per click in the first position is generally higher than for other competitors. Full Explanation While it might seem beneficial

What Is the Reason for the Low Ad Rank Message? Short Answer: The low ad rank message often results from the keyword used in your campaign. To improve ad rank, it’s advisable to focus on more competitive and relevant keywords such as ‘automotive locksmith’ or ‘car locksmith,’ which tend to have a higher quality score.

What’s the Issue with Your Campaign? The short answer to identifying issues with your campaign is to recognize that the problem often isn’t isolated to a single group or campaign. If you navigate through your setup and notice that certain expected elements are not showing, this could indicate a wider issue affecting multiple groups or

What Changes Did You Make to the CPA? The changes made to the CPA involved installing the strategy conversion match on some campaigns and using a maximize clicks approach. However, despite these efforts, nothing tried so far has proven successful in improving the results. Full Explanation In an attempt to optimize the CPA (Cost Per

What did the Google manager suggest you do? The Google manager suggested adding more keywords. However, instead of adding more, I chose to pause some keywords and limit the active keywords to about three or four per group to keep the campaign focused and manageable. Full Explanation The suggestion from the Google manager was straightforward: