Lior Vaknin

How can I attract the right candidates for my company? The best way to attract the right candidates is by clearly showcasing what your company stands for, including its mission, values, and workplace environment. By providing an authentic glimpse of what it is like to work at your company through a video that captures a […]

What Should Be the Plan for a New Hire in a Home Service Business? The plan for a new hire in a home service business should include reviewing everything in the manual or booklet that outlines all the business processes. This approach ensures the new employee clearly understands their role and responsibilities within the company.

What is the importance of having a solid foundation in a business? Short Answer: Having a solid foundation is essential for the long-term success of a business. Although it may require more time and effort at the beginning, it creates a strong base that enables the business to be built correctly and sustain future growth.

What Is the Recommended Approach to Growing a Home Service Business? The recommended approach to growing a home service business is to focus on building a strong brand over a longer period, such as 10 years, rather than pursuing rapid expansion like growing to 30 trucks in just six months. This long-term strategy promotes sustainable

What is the importance of manpower in a home service business? Short Answer: Manpower is essential in a home service business because having enough staff is key to effectively implementing systems and managing tasks such as training, which helps the business run smoothly and grow. Full Explanation In a home service business, manpower plays a

Could the issue be due to the fact that the call tracking metrics were on a different subdomain? Short Answer: No, having call tracking metrics on a different subdomain is unlikely to be the cause of the issue, especially if the domain is the same. Issues typically arise when multiple scripts on the same domain

What is the importance of personalizing the landing page? Personalizing the landing page is important because it helps increase conversion rates by making the page more relevant and engaging to visitors. Adding personalized elements such as your technicians and events makes the landing page more tailored to the audience, encouraging higher engagement and better outcomes.

What could be the impact of using dynamic location insertion? Short Answer: Using dynamic location insertion can potentially hurt your conversion rates if the location information provided is not accurate or does not match what the customer is expecting. This mismatch can discourage users from clicking on your ads, ultimately affecting your campaign performance. Full

Why are we building the campaigns this way? Short Answer: We are structuring the campaigns this way because dynamic location insertion often lacks accuracy. Ideally, if this feature worked flawlessly, a single campaign could cover entire regions, such as all of South Carolina. However, since that precision is not guaranteed, building separate campaigns becomes necessary.

How Does the Quality Score Affect My Campaign? Short Answer: A higher quality score allows you to pay less while maintaining a top position in your campaign because your position is determined by multiplying your quality score by your bid. Full Explanation The quality score directly impacts your campaign by influencing how much you pay