Lior Vaknin

What Should You Consider When Hiring Someone for SEO or Google Ads Work? The short answer is that you need to engage all your senses and test their knowledge before hiring someone for SEO or Google Ads tasks. Don’t just rely on their titles or claims; instead, put them through quizzes or practical tests to […]

How Can You Tell If a Website Is Built on WordPress? The short and simple way to determine if a website is built on WordPress is to add /wp-admin to the end of the website’s URL. If the site is indeed using WordPress, this action will redirect you to the WordPress login page. Full Explanation

Can You Show Me Some Examples of Your Work? In short, I have experience creating and optimizing WordPress websites, producing content that ranks well on Google shortly after publishing, and providing SEO services both on and off-page. I have worked with clients ranging from personal projects to long-term SEO optimization for companies. Full Explanation I

What Should I Do After Making Adjustments to My Campaign? After making adjustments to your campaign, the next important steps are to check the search terms and monitor if the impression count increases. Additionally, you should consider expanding the campaign area at the campaign level to optimize performance. Full Explanation Once you have implemented changes

Should I Start with Multiple Campaigns if I’m in a Rural Area? Short Answer: It’s not about starting many campaigns right away; instead, focus on fine-tuning a campaign based on the data you gather. The key is to ensure there’s a need and that people are actually searching for your service. Full Explanation When marketing

What Should I Do If Expanding the Reach of My Campaign Doesn’t Work? Short Answer: If expanding the reach of your campaign does not yield the desired results, a good next step is to focus on Facebook ads. Specifically, you can start targeting people who may not be actively searching for your service but for

How can I increase the visibility of my ad campaign? The short answer to improving the visibility of your ad campaign is to increase both your bid and your daily budget. For instance, setting your bid to 15 and your daily budget to 100 can help determine if there is any improved performance or movement

What happens if I expand the radius and it goes outside of the market that I’m trying to target? Short Answer: If expanding your radius causes your outreach to extend beyond your target market, you can focus on the county that the target city is located in. By tailoring your ads and landing pages to

Where will we see what exact keywords people have used if we start seeing some clicks from that? The exact keywords that people have used can be seen under the search terms section. This is where the precise terms entered by users are displayed, allowing you to understand which keywords are driving clicks to your

What Is the Maintenance Part of Managing My Ad Campaign? The maintenance part of managing your ad campaign primarily focuses on regularly checking your keywords and search terms, as well as monitoring your position in search results to ensure you are maintaining a top-of-page rate. This involves utilizing auction insights to stay competitive. Full Explanation