Lior Vaknin

Why Are We Focusing on Specific Keywords in Our Ad Group? Focusing on specific keywords, such as “microblading,” allows for more effective targeting of your ads. This approach makes sure your ads appear in relevant search results, connecting with users already interested in those particular terms. Full Explanation Concentrating on specific keywords helps to narrow […]

What Should Be at the Ad Group Level? At the ad group level, you should organize your advertising campaigns around specific services or products. This means each ad group targets a focused segment of your overall business offerings to enhance relevance and performance. For example, if you run a beauty salon, you could set up

How do I change keywords from the ad group to the campaign or vice versa? Short Answer: To manage keywords between an ad group and its campaign, first understand the difference between the keywords you are targeting and the search terms prompting your ads. You can view the keywords your ad group focuses on by

What Should You Be Cautious of When Hiring a Remote Worker? When hiring a remote worker, it is important to be cautious, especially if a candidate claims to have completed all of their work solely as a freelancer. A safer approach is to consider candidates who have experience in other industries and are now seeking

What is the advantage of understanding how Google Ads and SEO work when hiring someone? Understanding how Google Ads and SEO work provides a significant advantage when hiring someone because it enables you to assess their skills more effectively and guide them to perform the necessary tasks manually if needed. Full Explanation Having knowledge about

What Should You Consider When Hiring Someone for SEO or Google Ads Work? The short answer is that you need to engage all your senses and test their knowledge before hiring someone for SEO or Google Ads tasks. Don’t just rely on their titles or claims; instead, put them through quizzes or practical tests to

How Can You Tell If a Website Is Built on WordPress? The short and simple way to determine if a website is built on WordPress is to add /wp-admin to the end of the website’s URL. If the site is indeed using WordPress, this action will redirect you to the WordPress login page. Full Explanation

Can You Show Me Some Examples of Your Work? In short, I have experience creating and optimizing WordPress websites, producing content that ranks well on Google shortly after publishing, and providing SEO services both on and off-page. I have worked with clients ranging from personal projects to long-term SEO optimization for companies. Full Explanation I

What Should I Do After Making Adjustments to My Campaign? After making adjustments to your campaign, the next important steps are to check the search terms and monitor if the impression count increases. Additionally, you should consider expanding the campaign area at the campaign level to optimize performance. Full Explanation Once you have implemented changes

Should I Start with Multiple Campaigns if I’m in a Rural Area? Short Answer: It’s not about starting many campaigns right away; instead, focus on fine-tuning a campaign based on the data you gather. The key is to ensure there’s a need and that people are actually searching for your service. Full Explanation When marketing