What should you do in the advanced settings of your Google Business profile?

Short Answer: In the advanced settings of your Google Business profile, you should add your Google Ads phone number, especially if you are linking it to your Google ad campaigns. If you are using Google Ads with CallRail, you should enter the CallRail extension number in these settings.

Full Explanation

The advanced settings in your Google Business profile are designed to enhance how your profile interacts with other Google services like Google Ads. By adding your Google Ads phone number in the advanced settings, you ensure the phone number shown on your profile is directly linked to your ad campaigns, creating a seamless connection between your advertising and your business listing. This is particularly important when you use services such as CallRail to track calls generated from your ads.

Step-by-Step Breakdown

Access Advanced Settings: Navigate to the advanced settings section of your Google Business profile dashboard.
Add Google Ads Phone Number: Input the phone number associated with your Google Ads account. This links callers directly to your campaigns.
Include CallRail Extension Number (if applicable): If you utilize CallRail for call tracking within your Google Ads, make sure to enter your CallRail extension number in this section. This enables call tracking and proper attribution of phone calls to your ads.

Real Examples

A business running Google Ads might list a dedicated phone number in their advanced settings. This phone number is the one used in their ads and tracked by CallRail. When potential customers call this number, the business knows the lead came from a specific ad, improving their advertising efficiency and reporting.

Common Mistakes

Failing to enter the Google Ads phone number, causing a disconnect between your ads and the business profile.
Not adding the CallRail extension number when using CallRail, which results in a lack of call tracking accuracy.
Using a generic or incorrect phone number in the advanced settings, which can lead to lost leads or misattributed calls.

FAQs

Q: What happens if I don’t add my Google Ads phone number in the advanced settings?
A: Your business profile will not be linked properly to your Google Ads campaigns, potentially reducing call tracking accuracy and ad attribution.

Q: Is it necessary to add a CallRail extension number?
A: If you use CallRail for call tracking linked to your Google Ads, yes, adding the extension number is essential for tracking performance.

Key Takeaways

Always add your Google Ads phone number in the advanced settings for better integration.
If using CallRail, include the CallRail extension number to enable accurate call tracking.
Properly setting these phone numbers ensures better tracking, lead attribution, and enhances your marketing efforts.