Why does one of my ads keep getting flagged as medical issues and my quality score for the one keyword is three out of 10?

Short Answer: Your ad is likely getting flagged because it may be violating Google’s policies related to medical content, and your quality score is low because the keyword might not be fully relevant to your ad or landing page. Ensuring keyword relevance, proper ad content, and compliance with Google’s policies are essential to improve the situation.

Full Explanation

The quality score of your ad is influenced by multiple key elements, primarily its relevance to the keyword you are targeting and compliance with Google’s advertising policies. If your ad is being flagged as related to medical issues, it suggests that Google’s systems have detected content it associates with medical claims or topics. This flagging can restrict the ad’s ability to serve properly and negatively impact your quality score.

Additionally, quality score is a measure from 1 to 10 that reflects how well your ad matches the keyword and the user experience on your landing page. A score of three indicates that there are significant areas needing improvement, such as ensuring the keyword is closely linked to the ad text and the content on your landing page.

Step-by-Step Breakdown

Verify your keyword’s relevance: Make sure the keyword you are using is directly related to the ad content.
Check your ad copy: Review the ad text to confirm it does not violate any of Google’s policies, especially around sensitive topics like medical issues.
Review your landing page: Ensure that the landing page content corresponds to the keyword and supports the ad’s message.
Comply with Google policies: Ads flagged for medical content may need adjustments to align with Google’s advertising guidelines.
Monitor your quality score: After making these changes, monitor the quality score to see if it improves, ideally moving closer to 10.

Real Examples

If an ad promoting a health product uses a keyword related to a specific medical condition without proper disclaimers or compliance with Google’s medical policies, it might get flagged. Similarly, if the landing page does not clearly support or give relevant information for the ad and keyword, the quality score will be low.

Common Mistakes

Using keywords that are not directly linked to the ad content.
Ignoring Google’s policies about sensitive topics such as medical claims.
Failing to ensure the landing page content matches both the keyword and ad copy.
Not reviewing flagged ads promptly, leading to ongoing low performance.

FAQs

Why does Google flag ads as medical issues? Google flags ads that appear to relate to medical claims or sensitive health topics to ensure compliance with their advertising policies.

How does keyword relevance affect quality score? Keywords must be relevant to the ad and the landing page to help Google deliver a better user experience, which improves quality score.

Can fixing the landing page improve my quality score? Yes, having a landing page that matches the keyword and ad content makes your ad more relevant and can increase your quality score.

Key Takeaways

Your ad being flagged likely relates to potential policy violations, especially around medical content.
Improving keyword relevance and ensuring the landing page supports the keyword and ad are crucial.
Adhering to Google’s advertising policies is necessary to avoid flagging and low quality scores.
Monitoring and adjusting your ad components step-by-step increases your chances of improving your quality score.