How Do I Adjust the Settings in a Search Campaign?

Short Answer: To adjust the settings in a search campaign, begin by clicking on the settings area of your campaign. From there, check the networks section and ensure that the display network is turned off if it is currently on. Remember to save your changes once you have made the necessary adjustments.

Full Explanation

Adjusting the settings in a search campaign involves accessing the campaign’s settings menu and reviewing the networks where your ads may appear. The important setting to focus on is the network selection, particularly the display network option. If the display network is enabled, it means your ads could show across various websites in addition to search results, which may not align with your campaign’s goals if you want to target search only. Turning off the display network keeps your ads focused strictly on search results. Once you have modified these settings, it is crucial to save the changes to ensure they take effect.

Step-by-Step Breakdown

Click on the settings section within your search campaign dashboard.
Locate the networks option within the settings menu.
Check if the display network is currently turned on.
If the display network is enabled, turn it off to focus your campaign strictly on search results.
After making this adjustment, save your changes to apply the new settings.

Real Examples

When managing a search campaign, you may initially notice that your ads are appearing not just on search engine results pages but also on other websites due to the display network being enabled. By following the steps above, you can correct this by disabling the display network and saving your settings, ensuring your campaign targets only search traffic.

Common Mistakes

Forgetting to check the networks section in the settings, which may cause your ads to appear on unintended platforms.
Leaving the display network turned on when the goal is to run a strictly search-based campaign.
Failing to save changes after adjusting settings, which results in the previous settings remaining active.

FAQs

Q: Where can I find the settings for my search campaign?

A: The settings can be accessed by clicking the settings option within your campaign interface.

Q: What does turning off the display network do?

A: It restricts your ads to appear only on search engine result pages instead of across various websites on the display network.

Q: Why is saving changes important after adjusting settings?

A: Without saving, your adjustments will not take effect and the previous settings will remain active.

Key Takeaways

Always review the networks setting in your search campaign adjustments.
Turning off the display network focuses your campaign on search results only.
Saving your changes ensures that your new campaign settings are applied successfully.