How should I adjust my campaign if I’m expanding from a city radius to a county?

Short Answer: When expanding your campaign from targeting a city radius to an entire county, it’s essential to make sure your campaign reflects this broader scope. This means aligning your keywords in the ads to reference the county and ensuring your landing page is tailored for the county audience. By doing this, potential customers will clearly see that your campaign matches what they are searching for.

Full Explanation

Adjusting your campaign from a city radius to a county goes beyond simply changing the geographical settings. The campaign itself needs to speak to the new, wider audience. Keywords that were previously city-specific should be updated to feature the county, which helps improve relevance for those searching within the county boundaries. Likewise, the landing page connected to your ads must reflect this change. A landing page that clearly references the county assures visitors that your services or products are available to them in their location.

Step-by-Step Breakdown

Update Keywords: Replace city-specific keywords with county-specific terms to better match search intent within the county.
Modify Ad Copy: Ensure your ad text mentions the county to reinforce local relevance.
Revise Landing Page: Tailor the landing page content to address the county market, making it clear to visitors that your offering covers their area.

Real Examples

Though specific examples are not provided here, the principle is straightforward: if your campaign was targeting “City X Plumbing Services,” expand by switching to “County Y Plumbing Services” and update the landing page accordingly to reflect the services across County Y instead of just City X.

Common Mistakes

Failing to update keywords and continuing to target the city when expanding to the county.
Not updating the landing page to reflect the county, leading to visitor confusion or distrust.
Running ads with outdated geographical terms that no longer match the intended campaign scope.

FAQs

Q: Can I keep using city-specific keywords if I’m targeting the entire county?
It’s best to shift keywords to focus on the county to align with your expanded geographic reach and improve relevance.

Q: Why is updating the landing page important when expanding a campaign?
A landing page tailored for the county reassures visitors that your offer applies to their area, boosting trust and conversion potential.

Key Takeaways

Ensure your campaign keywords reflect the new county-wide targeting.
Your ad copy should communicate county relevance to searchers.
The landing page needs to indicate that your products or services are available throughout the county.
This alignment helps potential customers recognize that your campaign matches their location-based needs.